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Avantika Pidiha

@avantika_pidiha

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Senior Product Designer at ICICI Lombard

India

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What I'm looking for

Good learning opportunity, career growth, Ownership of product/design

Product Designer with 4+ years of experience crafting user-centric, data-driven solutions that drive growth and scale design systems. Currently exploring AI, VUI, AX and pursuing Google’s Conversation Design Certification while building a custom GPT inspired by my Harvard coursework on Design Thinking and GenAI. I am passionate about experimentation and pushing the boundaries of design.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Design

Current

ICICI Lombard

Feb 2024 - Jan 2025 (11 months)

Led the redesign of ICICI Lombard’s flagship app, reducing service calls by 37%. Conducted research with 40+ customers to identify key pain points. Built the company’s first design system, standardizing UI patterns, improving consistency, and reducing handoff time by 30%.

Senior Product Designer

Lenskart

Jan 2023 - Feb 2024 (1 year 1 month)

Led the Home design POD at Lenskart, driving a 14% lift in Home to PLP conversion. Redesigned Home and Explore pages, increasing cart conversion by 20%. Improved search and profile experiences to boost engagement. Revamped Lenskart at Home service, reducing drop-offs by 30%.

UX Design Design UI Design Web Design App Design iOS Design UI UX Design UX UI Design Product Design Design Testing Design Systems Design System

Product Design

Them Consulting

Jul 2021 - Jan 2023 (1 year 6 months)

Led service page redesign for Axis Bank app, reducing service calls by 70% and task time by 45%. Conducted UX audits and research to improve experience. Launched One View with 40% adoption in the first month. Facilitated design thinking workshops to boost team creativity and problem solving.