priti darji

I’m a UI/UX Designer with 3+ years of experience designing intuitive and visually engaging digital experiences across fintech, real estate, B2B and B2C. I bring a strong foundation in UI design, a keen eye for detail, and a genuine enjoyment of solving complex user problems into clean, usable interfaces.

I led product design from concept to developer handoff, spanning 5 major brand and product engagements. I redesigned a support page IA to surface key actions within 2 clicks / 5 seconds, driving a 1.5x increase in engagement and 25%+ growth in organic traffic.

I’ve also focused on measurable conversion and usability improvements, including CTA placement A/B testing on product pages (tripling PDP-to-lead conversion) and shipping 14+ UI/UX enhancements that corrected lead misrouting across 10+ business units. I designed a real-time leads dashboard and monthly reporting emailers now used by leadership and business unit heads for cross-functional visibility.

To keep delivery smarter, I’ve embedded AI tools like ChatGPT, Claude, and Figma AI into my day-to-day workflow for wireframe, image, and video generation. I’ve owned and evolved design systems—stepping in to lead the AU Bank app’s system—and strengthened brand look-and-feel across real estate and D2C web experiences.