Himaly Mehta

Supporting Gujarat Tourism's branding and communications mandate through development and execution of integrated marketing campaigns across ATL, BTL, digital, and experiential channels. Collaborating with government stakeholders, agencies, media partners, and cross-functional teams to ensure consistent brand messaging and enhanced audience engagement.

Led brand communications across digital, social media, PR, influencer marketing, and print channels, developing compelling messaging that reinforced brand positioning and consumer engagement. Managed media outreach, press communications, and influencer collaborations while partnering with marketing, product, and creative teams to deliver integrated campaigns.

Developed comprehensive brand communication strategies and messaging frameworks across digital, social, print, and marketing channels to strengthen brand positioning and ensure consistent brand representation across all customer touchpoints.

Developed integrated brand communication and content campaigns across digital, social media, e-commerce, and print platforms for Beardo, one of India's pioneering men's grooming brands. Contributed to impactful campaigns that helped shape the growing men's grooming culture in India and strengthen brand positioning.

Developed brand narratives, campaign messaging, and creative concepts for leading national and regional brands across digital, print, social, and ATL platforms. Collaborated with strategists, creative teams, and clients to deliver integrated campaigns that strengthened brand positioning and audience engagement.

Developed compelling campaign narratives, brand messaging, and content across digital, social, print, and advertising platforms. Collaborated with creative and client teams to deliver integrated communication solutions that enhanced brand visibility, audience engagement, and campaign effectiveness.

Created engaging marketing, website, and promotional content across digital and print channels. Collaborated with internal teams to communicate the institution's offerings effectively, strengthen brand visibility, and support student outreach and engagement initiatives through targeted content and storytelling.

Developed advertising copy, marketing collateral, and digital communication materials for a diverse portfolio of clients. Worked closely with creative and strategy teams to deliver compelling brand messaging and support integrated campaigns across print, digital, and traditional media platforms.

Master's degree in Mass Communication, Journalism & Public Relations from Gujarat University.

Bachelor of Computer Applications (BCA) from Gujarat University.