At YouLead / Fidelidade, I design HubSpot CRM architectures for insurance processes, connecting legacy systems, middleware, digital applications and insurance platforms. I define integration strategies using APIs, webhooks and middleware patterns.
I shape HubSpot data models and automation for complex insurance workflows, including custom objects and Node.js code actions. I also contribute to platform governance, technical documentation and implementation guidelines.
At Mkt4Edu Agency, I worked across the client lifecycle, from discovery and solution scoping to architecture and ongoing technical advisory. I designed CRM architectures and integrations for education organizations in Brazil and international markets.
I co-founded Nurturing Software House and helped build Leadmatch, a CRM platform for student acquisition. Earlier, I developed software for food-industry operations at Torre Eiffel and worked on a content and image bank management system at 2XT.
