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Hernan BermudezHB
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Hernan Bermudez

@hernanbermudez

Commercial leader at D'Gusto / Saladmaster who built its Panama operation into a multimillion-dollar business and expanded across Latin America.

United States
Message

At D'Gusto / SALADMASTER, I built Saladmaster's Panama operation from a three-person startup into a multimillion-dollar business. I developed a localized go-to-market strategy and premium positioning that helped establish D'Gusto as Saladmaster's leading dealership in Latin America and earn Master Dealer recognition four times.

I also built an integrated demand-generation strategy and an organization of approximately 40–50 commission-based sales professionals. I developed six sales managers/distributors and implemented a KPI-driven commercial system, while holding P&L responsibility.

As Regional Manager, Latin America at SALADMASTER, I recruited and developed business owners to establish operations in six markets and supported partners across the region. More recently, I advised six businesses on commercial growth, organizational structure, and marketing-sales alignment; I currently support logistics operations for a major global technology customer at CRANE WORLDWIDE LOGISTICS / CRANE SOLUTIONS.

Experience

Work history, roles, and key accomplishments

RTI International logoRI

Bilingual Field Interviewer

Jan 2025 - Jan 2026 (1 year)

Conducted bilingual field research for the CDC's National Health and Nutrition Examination Survey (NHANES), collecting standardized health, nutrition, and behavioral information. Managed independent field assignments across multiple U.S. markets while maintaining participant trust and data accuracy.

Education

Degrees, certifications, and relevant coursework

Google logoGO

Google

Certification, Project Management

Certification in Google Foundations of Project Management, completed in 2026.

TU

Texas Christian University

BBA, Marketing

BBA in Marketing from Texas Christian University.

University of Phoenix logoUP

University of Phoenix

MBA, Marketing

MBA in Marketing from the University of Phoenix.

Tech stack

Software and tools used professionally

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