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Henry User

@henryuser9

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Field Marketing Manager at Rixxo who generated £500k pipeline from £80k marketing spend.

United Kingdom

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At Rixxo, I built the marketing function from scratch and led a team of two. I generated £500k in pipeline from £80k of marketing spend, with 60% of pipeline sourced through events alone.

At Nomensa (now GAIN), I ran the UK and Netherlands events calendar, generating £2.2m in pipeline over three years. I also won British Airways as a client through quarterly thought-leadership roundtables on the upcoming European Accessibility Act.

Experience

Work history, roles, and key accomplishments

Events and Marketing Lead

Rixxo

Aug 2024 - Sep 2026 (2 years 1 month)

Built the marketing function from scratch as first marketing hire, leading a team of two. Won new clients through exhibitions, CEO dinners, and webinars, and launched a product to market.

HubSpot Salesforce Apollo Eventbrite Webinars LinkedIn B2B Marketing Field Marketing Event Management Account Based Marketing Exhibitions Sponsorship Negotiation Budget Management Lead Generation Pipeline Generation

Events Lead

Nomensa

Apr 2015 - Aug 2024 (9 years 4 months)

Owned the UK and Netherlands events calendar end to end, drawing 600 in-person attendees a year across multiple event brands. Secured high-level speakers, sold out events, and brought in sponsorship income.

Event Management B2B Marketing Salesforce Pardot Speaker Sourcing Venue Management Sponsorship Sales Webinars Conferences Exhibitions Roundtables Executive Dinners Budget Management Lead Generation Pipeline Generation

South West Council and Digital Day advisor

BIMA

Mar 2021 - May 2024 (3 years 2 months)

Advised BIMA on championing Bristol as a creative hub, coordinated local member events, and recruited schools and agencies for BIMA's Digital Day initiative.

Event Coordination Community Engagement Advisory Recruitment

Events and Community Manager

BIMA

Mar 2011 - Apr 2015 (4 years 1 month)

Ran 94 events over four years, including the 600-attendee BIMA Awards and monthly C-level dinners. Recruited record numbers of agencies and schools for BIMA's Digital Day and helped grow membership.

Event Management Community Management Cvent Membership Growth Event Coordination Stakeholder Engagement