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Andy Yusuf

@andyyusuf

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Marketing communication and creative branding at Mimaki Indonesia, creating exhibition concepts and print innovations.

Indonesia

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At Mimaki Indonesia, I develop branding strategies, executive proposals, exhibition concepts, website content, and production-ready visual assets. I also create print samples using UV and eco-solvent technologies, including multi-layer and Day & Night printing.

At PT Brother International Sales Indonesia, I led creative direction for marketing campaigns, retail branding, and corporate communications. I collaborated with software developers on UI/UX for Brother iShop and BroScan enterprise applications, and designed KPI dashboard visualizations.

Earlier, I worked across graphic design, mobile apps, and IT support roles, including creating internal campaign materials for Pertamina HSSE Division and branding and packaging for Kimia Farma products. I hold a Bachelor's Degree in Art, Design & Visual Communication from Bina Nusantara University.

Experience

Work history, roles, and key accomplishments

Current

Marketing Communication & Creative Branding

Current

PT Mimaki Indonesia

Jun 2025 - Present (1 year 5 months)

Develop and execute integrated marketing communication strategies to strengthen brand presence while aligning with global brand standards. Lead creative branding initiatives across digital, print, exhibitions, and corporate communication materials.

Marketing Communications Creative Branding Brand Strategy Executive Presentation Large Format Printing UV Printing Solvent Printing CMS Website Content Management (CMS)Social Media Digital Marketing exhibition planning Cross Functional Collaboration

Senior Art Director

PT Brother International Sales Indonesia

Nov 2018 - Jun 2025 (6 years 7 months)

Led creative direction for nationwide marketing campaigns, retail branding, and corporate communication materials. Designed executive presentations, sales reports, and KPI dashboard visualizations.

Creative Direction Marketing Campaigns Retail Branding Corporate Communications Adobe Illustrator Photoshop KPI Dashboards Data Visualization CMS Landing Page Design UI UX Design Wireframing Prototyping Motion Graphics Video Editing Signage Design SOP Development

Graphic Designer

PT Pmang Games Indonesia (Neowiz)

Jun 2017 - Nov 2018 (1 year 5 months)

Collaborated with developers and QA teams to improve UI consistency and user experience.

UI Consistency User Experience Collaboration

Mobile Apps Designer & Photographer

PT Kreon Games Indonesia (Gemscool)

Jan 2015 - Jun 2017 (2 years 5 months)

Worked with product managers and development teams to improve mobile game interfaces.

Mobile App Design UI UX Photography Collaboration

Graphic Designer

Ksynapse Developer

Nov 2014 - Jan 2015 (2 months)

Collaborated with developers throughout interface implementation.

Interface Design Collaboration

IT Support

Pertamina ONWJ

Jul 2014 - Nov 2014 (4 months)

Designed internal communication campaigns, executive presentations, safety communication, and corporate branding.

Internal Communications Executive Presentation Health and Safety Communication Corporate Branding

Graphic Designer

Pertamina HSSE Division

Sep 2013 - Jul 2014 (10 months)

Created logos, training visuals, and internal campaign materials for HSSE programs.

Logo Design Visual Training Campaigns HSSE

Account Executive & Graphic Designer

Coraco Design & Production House

Jan 2012 - Sep 2013 (1 year 8 months)

Managed branding and packaging design for Kimia Farma vitamin, cholesterol, and beauty products. Delivered product campaigns and packaging that improved market presence and recognition.

Branding Packaging Design Product Campaigns Market Presence