Open to opportunities

Adelon Machina

@adelonmachina

Message

I build scalable brand systems, enterprise interfaces, and visual communications for digital products.

Indonesia

Message

What I'm looking for

I'm looking to build scalable brand systems, digital interfaces, and visual communications with product managers, developers, and stakeholders, while using AI-assisted workflows to improve design efficiency and maintain high visual quality.

I've led branding, UI design, digital marketing, and corporate communication initiatives at Tokoweb.co, creating enterprise web platforms, mobile applications, presentation systems, and corporate identity guidelines.

I build scalable visual systems and high-fidelity interfaces in Figma, collaborating with project managers and software engineers from wireframing through implementation and testing. I also mentor junior designers and use AI-assisted workflows to accelerate production while protecting visual quality.

Across independent consultancy, Horizon Perdana International, Cwiney Creative Studio, and teaching at Universitas Komputer Indonesia, I've delivered branding, responsive digital interfaces, marketing assets, and design education for startups, SMEs, enterprise teams, and students.

Experience

Work history, roles, and key accomplishments

Senior Visual System Designer

Tokoweb.co (PT Indiga Nusa Digitama)

May 2024 - Aug 2026 (2 years 3 months)

Led visual design initiatives across branding, UI design, digital marketing, and corporate communication projects. Built scalable visual systems and high-fidelity interfaces using Figma, while mentoring junior designers and managing multiple client projects.

Figma Branding UI Design Design Systems Corporate Design Adobe Creative Suite Mentor

Education

Degrees, certifications, and relevant coursework

Universitas Komputer Indonesia

Bachelor of Visual Communication Design, Visual Communication Design

2009 - 2013

Grade: 3.51 / 4.00

Pursued a Bachelor of Visual Communication Design with a focus on branding, visual communication, advertising, typography, digital media, and graphic design. Graduated with a GPA of 3.51 out of 4.00.