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Helida Gruber

@helidagruber

Strategic finance partner at VIVO who built 45+ Power BI dashboards used by approximately 3,500 people.

At VIVO (TELEFÔNICA BRASIL), I lead budgeting, forecasting, CAPEX, OPEX, and P&L planning for the Technology Vice Presidency. I oversee an annual budget of approximately BRL 650M and nearly 300 projects, with 98%+ forecast accuracy.

I built and implemented 45+ Power BI dashboards used by approximately 3,500 people, reducing analysis and reporting lead times by 40%. I also act as Product Owner for Finance, Governance, and Performance Management solutions, redesigning workflows and driving automation.

Previously, at LAUREATE BRAZIL and THOMSON REUTERS BRASIL, I developed financial planning models, executive reporting, and business intelligence solutions. My work included regional financial analysis, investment planning, and reporting improvements that supported more consistent decision-making.

Experience

Work history, roles, and key accomplishments

Current

Planning Coordinator & Strategic Finance Business Partner

Current

Vivo (Telefônica Brasil)

Dec 2019 - Present (6 years 11 months)

Lead end-to-end budgeting, forecasting, CAPEX, OPEX, and P&L planning for the Technology Vice Presidency, overseeing an annual budget of approximately BRL 650M across 10 technology directorates and nearly 300 projects. Lead a team of 12 direct and 6 indirect professionals, established performance reviews, and developed financial models and dashboards.

Financial Planning And Analysis Budgeting Forecasting CAPEX OPEX P&L management Power BI SAP Oracle Hyperion KPI development Governance Business Intelligence Data Analysis Team Leadership Product Ownership Process Automation

Senior FP&A Analyst / Strategic Finance Analyst

Laureate Brazil

Mar 2019 - Dec 2019 (9 months)

Developed budgeting, forecasting, and scenario-planning models across four higher-education institutions, improving forecast accuracy by 15%. Implemented KPI governance and performance-management structures, redesigned reporting workflows, and integrated SAP, Oracle Hyperion, and Salesforce datasets.

Financial Planning And Analysis Budgeting Forecasting Scenario Planning KPI Governance Performance Management SAP Oracle Hyperion Salesforce Process Standardization Data Integration

Senior FP&A Analyst / Strategic Finance Analyst

Thomson Reuters Brasil

Jan 2015 - Mar 2019 (4 years 2 months)

Delivered regional P&L reporting, forecasting, and variance analysis for six LATAM countries. Automated integration of SAP, Oracle Hyperion, and Salesforce datasets, and developed long-range planning models and investment analyses.

Financial Planning And Analysis P&L management Forecasting Variance Analysis SAP Oracle Hyperion Salesforce Data Governance Long Range Planning Investment Analysis

Business Intelligence & Business Strategy Analyst

Thomson Reuters Brasil

Jan 2011 - Jan 2015 (4 years)

Developed business intelligence solutions, executive dashboards, and automated reporting frameworks that accelerated management decision-making by 35%. Redesigned business processes and established reporting standards and data-governance frameworks.

Business Intelligence Data Analysis Dashboard Development Process Automation KPI Scorecards Data Governance Reporting Standards Strategic Planning