At Rainbow Publicidad, I supervise visual quality and technical validation of deliverables and brand guidelines, and coordinate standardized design components and workflows.
For a 2026 e-commerce and digital learning platform project, I designed and carried out qualitative and quantitative user research. I structured information architecture, usability testing, heuristic evaluation, and A/B tests of visual hierarchy, then analyzed NPS and CSAT metrics to inform product decisions.
My thesis project, Feather and Scales, explored simplifying complex datasets and regulations through interfaces and interactive guides. I conducted user interviews and usability tests, then iterated user flows based on feedback and qualitative data analysis.
At IYEM (Instituto Yucateco de Emprendedores), I worked on product design, carpentry, laser engraving, and technical production of visual tools, as well as design consulting and visual layout for local entrepreneurs.
