I've designed end-to-end digital products at Propelland/Hibrids for Coca-Cola, OXXO, and Converse, spanning gaming platforms, dashboards, internal tools, chatbots, and hybrid physical-digital experiences.
I led UX for Side Missions, a gaming platform that reached 20,000+ users. I also helped deliver a large-scale Coca-Cola experience that achieved 800+ users and 70% voluntary participation despite a 20% budget cut.
Previously, I provided product design and UX consulting at Redbox Innovation for clients including Coca-Cola and Punchbowl News, leading discovery, user research, user flows, wireframes, and high-fidelity web interfaces. At Fever, I designed and optimized global landing pages and used A/B testing to improve usability, messaging clarity, and conversion performance.
Alongside product work, I teach postgraduate design at Universidad Panamericana, where I've delivered around 80 hours of instruction across four generations and achieved a 90% student satisfaction rate. I bring a user-centered, collaborative approach to building scalable solutions under real-world constraints.
