At FABER - CASTELL GROUP, I led marketing strategy for Faber Castell and Vikingo across school, university, and office categories. Introducing 150 products through 15 campaigns generated more than S/310M in additional sales.
I also developed regional products and innovation pipelines, managed a portfolio of 26 lines, 240 products, and 920 SKUs, and led a team of four direct reports. Earlier, as Jefe de Línea for General Writing and Marking, I planned and executed marketing campaigns and product launches, helping grow national coverage of gel pens by more than 40%.
