Open to opportunities

Heather Johns

@heatherjohns

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Social Media & Content Manager driving organic growth and storytelling.

Spain

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What I'm looking for

I seek a role where I can lead social-first storytelling and growth, collaborate with cross-functional teams, leverage analytics and AI tools, and scale community-driven products within a creative, data-informed culture.

I am a Social Media & Creator Manager with 8+ years building social-first content strategies, creator programs, and organic growth engines for global and independent brands. At Bosch I lead editorial strategy and creative direction, turning complex tech, AI, and sustainability stories into social-first narratives that reach millions.

As co-founder and Marketing Director of NEST Microfest, I built a festival's entire social presence from zero, generating 70% of ticket sales through organic content and growing attendance across consecutive sell-outs. I launch channels, lead creator collaborations, and run hybrid paid+organic campaigns backed by analytics to drive measurable growth.

I prioritize audience-first storytelling, data-informed optimisation, and cross-platform scaling using tools like Meta Ads Manager, Power BI, Meltwater, and content production suites. I'm interested in the intersection of no-code tools, AI, and community-driven product ecosystems.

Experience

Work history, roles, and key accomplishments

Current

Content Manager — Social

Current

Bosch

Jan 2023 - Present (3 years 2 months)

Lead global social storytelling and content strategy for Bosch, translating complex tech and sustainability narratives into social-first video and editorial content that achieved 2M+ views and 6K–8K+ interactions per campaign.

Content Strategy Storytelling Power BI Creative Direction Short form Video

Current

Co-Founder & Marketing Director

Current

NEST Microfest

Jan 2021 - Present (5 years 2 months)

Built an independent music festival from scratch, scaling attendance from 150 to 400 and driving 70% of ticket sales via organic social content and UGC-driven campaigns.

Organic Growth Community Management Campaign Strategy Influencer Partnerships UGCs Campaign Creative Direction

Social Media Manager

Domestika

Jan 2021 - Dec 2022 (1 year 11 months)

Managed multi-platform content strategy for a 4M+ follower creative learning brand and launched the English Instagram channel from scratch, delivering high-engagement campaigns (16x daily average) and structured community programs.

Channel Launch Community Engagement Social Analytics Meltwater Giveaways

Social Media & Content Manager

Mount Legend

Jan 2018 - Dec 2021 (3 years 11 months)

Led end-to-end organic content strategy for outdoor and lifestyle brands, built editorial workflows and SEO-driven blog content, and managed athlete ambassador programs to scale brand presence in Spanish-language markets.

Content Strategy SEO & Content Community Management Ambassador Program Instagram YouTube Facebook

Youth Communications Coordinator

Future Rights APS

Jan 2025 - Present (1 year 2 months)

Built a complete social communications toolkit and posting plan for a youth-led NGO, increasing Instagram engagement from 4.2% to 8.94% and LinkedIn followers from 64 to 147 within two months.

NGO Communication Social Strategy Community Growth LinkedIn Instagram

Education

Degrees, certifications, and relevant coursework

HTL International Barcelona

MA Digital Marketing, Digital Marketing

Completed MA Digital Marketing certifications and Adobe AI-Powered Content Marketing & Strategy coursework at HTL International Barcelona.

Universitat de Barcelona

BA International, Spanish & French

Erasmus studies at Universitat de Barcelona as part of international BA in Spanish & French.

Unknown

Multiple Certifications, Professional Certifications

Completed multiple professional certifications including HubSpot: Social Media Marketing I & II, Google Ads Search Certification, Coursera: Social Media Marketing Professional, Coursiv: Performance Marketing & ChatGPT, and LinkedIn Learning: Ads on Instagram & Facebook — Advanced.