Open to opportunities

Hayden Biener

@haydenbiener

Message

I build footwear, apparel, accessories, and hardgoods product stories from CMF strategy through production.

United States

Message

I’ve led footwear, apparel, accessories, and hardgoods design for HUF, SCI-FI Fantasy, A Tribe Called Champ, CCS, Nike, Converse, Birkenstock, and other lifestyle and action-sports brands. My work turns cultural insight, color, materials, and construction into cohesive seasonal product stories—from footwear and bags to headwear, soft goods, and branded hardgoods.

At HUF, I led color, material, and construction development across 30+ footwear models and managed products from concept through tech packs and production. At A Tribe Called Champ, my creative and CMF direction contributed to a 30% increase in client revenue, while at CCS I helped launch a customizable platform that increased customer engagement by 25%.

Experience

Work history, roles, and key accomplishments

Current

Men's Consultant

Current

Citizens of Humanity

Jan 2025 - Present (1 year 7 months)

Consult on men's product strategy across apparel and accessories, advising on fits, material selection, and CMF direction to align with premium brand positioning.

Product Strategy material selection Apparel Accessories

Current

Lead Designer

Current

SCI-FI Fantasy

Jan 2018 - Present (8 years 7 months)

Oversee all aspects of footwear, apparel, and accessories product design, from initial color and material exploration through technical execution and production. Define CMF direction and develop seasonal color stories and accessory concepts aligned with brand identity.

Footwear Design Apparel Design Production Storyboarding

Current

Freelance Product Designer

Current

Various Clients

Jan 2016 - Present (10 years 7 months)

Designed custom footwear colorways, directed material selection, and developed accessories concepts for high-profile clients including Nike, Birkenstock, and Frame Denim. Consulted on brand strategies and CMF direction across product categories.

Footwear Design Colorways material selection Brand Strategy

Senior Designer / Creative Strategist

A Tribe Called Champ

Jan 2018 - Dec 2024 (6 years 11 months)

Led footwear and accessories design projects for Nike, Converse, and Undefeated, translating brand and cultural insight into compelling product stories. Provided strategic direction on line planning and merchandising, contributing to a 30% increase in client revenue.

Footwear Design Brand Strategy Line Planning Merchandising Creative Direction

Brand Creative Director

CCS

Jan 2019 - Dec 2020 (1 year 11 months)

Directed color, material, and visual identity for private-label product lines spanning footwear, apparel, and accessories, including a new customizable platform resulting in a 25% increase in customer engagement. Coordinated collaborations with brand and artist partners.

Creative Direction Colors Materials Visual Identity Footwear Apparel Accessories Platform Customization Collaboration

Senior Designer

HUF

Jan 2008 - Dec 2018 (10 years 11 months)

Led color, material, and construction development across 30+ footwear models spanning skate performance and lifestyle categories. Designed and developed accessories including headwear, bags, socks, and branded hardgoods, managing full product lifecycle from concept through tech pack and production.

Footwear Design Colors Materials Construction Skating Lifestyle Accessories Bags Hard Goods Tech Packs Production Cross Functional Team Management

Design Director

WKND Skateboards

Jan 2014 - Dec 2017 (3 years 11 months)

Spearheaded design and execution across all product lines including hardgoods, apparel, and accessories, contributing to a 15% increase in brand market share. Created visual assets for video, print, and catalog, reinforcing brand identity and consumer engagement.

Design Direction Hard Goods Apparel Accessories Video Print catalog Brand Identity

Education

Degrees, certifications, and relevant coursework

SCI-FI Fantasy

Lead Designer, Product Design

2018 -

Oversaw all aspects of footwear, apparel, and accessories product design, from initial color and material exploration through technical execution and production.

Various Clients

Freelance Product Designer, Product Design

2016 -

Designed custom footwear colorways, directed material selection, and developed accessories concepts for high-profile clients including Nike, Birkenstock, and Frame Denim.

Citizens of Humanity

Men's Consultant, Product Design

2025 -

Consulted on men's product strategy across apparel and accessories, advising on fits, material selection, and CMF direction.

A Tribe Called Champ

Senior Designer / Creative Strategist, Product Design

2018 - 2024

Led footwear and accessories design projects for Nike, Converse, and Undefeated, translating brand and cultural insight into compelling product stories.