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Brian RodriguezBR
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Brian Rodriguez

@brianrodriguez4

I lead product design and UX strategy, building scalable systems for complex digital workflows.

United States
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What I'm looking for

I'm looking for work where I can combine strategic thinking with hands-on execution, build scalable design systems, simplify complex workflows, and help teams deliver consistent, useful experiences.

At Symple, I lead product design and UX strategy for five digital platforms supporting complex government and business workflows. I create custom UI workflows, align design initiatives with leadership, and partner with front- and back-end developers through implementation.

I built and manage a Figma design system with more than 500 reusable components and 2,000 supporting assets, while managing and mentoring an in-house design team.

I also founded RGuide, a map-first travel platform designed and developed from prototype to production. My multidisciplinary work spans digital products, brand systems, packaging, retail, and physical experiences for organizations including Chick-fil-A, 3M, Chobani, Audi, and Volkswagen.

Experience

Work history, roles, and key accomplishments

Symple logoSY
Current

Design Director

Dec 2022 - Present (3 years 9 months)

-Leading the development and organization of a comprehensive design system in Figma.
-Creating custom UI workflows and designs for five different platforms.
-Collaborating with the CEO to align design initiatives with corporate goals.
-Managing and mentoring an in-house team of designers.
-Coordinating with an external back and front end development team for seamless integration of designs.

SS

Multidiciplinary Designer

Stay Observant Studios

Feb 2015 - Aug 2026 (11 years 6 months)

HH Global(Australia):
-Berocca: Packaging Design on a new range of packaging across all of the Berocca products.
-Audi & Volkswagen: Production design on spec sheets and brochures across multiple vehicle models.

54 Hundred: Branding and Logo Development.

VGS | Studio D
-Chick Fil A: Experience Design for kids in restaurant adventure.
-In house design solutions for retail and restaurant visu

Timberland logoTI

Footwear Design Intern

May 2012 - Feb 2013 (9 months)

-Created five in line upper patterns for the Brazil market taking advantage of various leather and mesh combinations for different demographics.
-Adjusting and creating CAD's for production.
-Creating designs for S14 Outdoor Adventure Mens and Women Collection.
-Creating Colorways and designs for F14 Outdoor Adventure collection.
-Reporting directly to Norm Gress Outdoor Design Director.

LPK logoLP

Product Design Intern

Mar 2011 - Jun 2011 (3 months)

-Worked with a team of designers developing products for brands such as Purex, Renuzit, Coleman, Crisco.
-Work Included: Rapid Sketching, Renderings, CMF, Model Making

Procter & Gamble-Gillette logoPG

Design Intern

May 2010 - Aug 2010 (3 months)

-CMF for 2012 Olympic Reach for the Gold product line.
-Generated designs and concept models for production projects and lighthouse concepts.(Gillette and Venus)
-Created 3d animations of concepts designed by an outside consultancy.
-Was the first design intern hired by the Gillette team.

Education

Degrees, certifications, and relevant coursework

College for Creative Studies logoCS

College for Creative Studies

Bachelor of Fine Arts, Industrial Design-Product

2008 - 2012

Pursued a Bachelor of Fine Arts in Industrial Design, focusing on product design.

CS

College for Creative Studies

Bachelor of Fine Arts (B.F.A.), Industrial Design-Product

2008 - 2012

DH

Design and Architecture Senior High

High School Diploma, Industrial and Product Design

2004 - 2008

Tech stack

Software and tools used professionally

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