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Brian RodriguezBR
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Brian Rodriguez

@brianrodriguez4

I lead product design and UX strategy, building scalable systems for complex digital workflows.

United States
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What I'm looking for

I'm looking for work where I can combine strategic thinking with hands-on execution, build scalable design systems, simplify complex workflows, and help teams deliver consistent, useful experiences.

At Symple, I lead product design and UX strategy for five digital platforms supporting complex government and business workflows. I create custom UI workflows, align design initiatives with leadership, and partner with front- and back-end developers through implementation.

I built and manage a Figma design system with more than 500 reusable components and 2,000 supporting assets, while managing and mentoring an in-house design team.

I also founded RGuide, a map-first travel platform designed and developed from prototype to production. My multidisciplinary work spans digital products, brand systems, packaging, retail, and physical experiences for organizations including Chick-fil-A, 3M, Chobani, Audi, and Volkswagen.

Experience

Work history, roles, and key accomplishments

SY
Current

Design Director

Symple

Dec 2022 - Present (3 years 10 months)

-Leading the development and organization of a comprehensive design system in Figma.
-Creating custom UI workflows and designs for five different platforms.
-Collaborating with the CEO to align design initiatives with corporate goals.
-Managing and mentoring an in-house team of designers.
-Coordinating with an external back and front end development team for seamless integration of designs.

SS

Multidiciplinary Designer

Stay Observant Studios

Feb 2015 - Aug 2026 (11 years 6 months)

HH Global(Australia):
-Berocca: Packaging Design on a new range of packaging across all of the Berocca products.
-Audi & Volkswagen: Production design on spec sheets and brochures across multiple vehicle models.

54 Hundred: Branding and Logo Development.

VGS | Studio D
-Chick Fil A: Experience Design for kids in restaurant adventure.
-In house design solutions for retail and restaurant visu

BC

Contract Designer

Brightbird design centre

Sep 2014 - Dec 2014 (3 months)

-Worked on creating a wide range of products from kitchen appliances to footwear
-Work included rapid sketch development, advanced 3d modeling, rapid prototyping, model making, brand development.

TL

Designer

The Workshop LLC

Nov 2013 - Aug 2014 (9 months)

-Worked with a team of marketing, social media and art directors creating designs for brands such as Estrella Damm, DeKuyper, Morgans Hotel Group, Jugofresh, Lucky Buddha
-Work included Advertising Campaigns, Brand Development, Logo Creation, Printed Collateral, Website Development, Social Media Campaigns.

DS

Footwear Design Intern

Del Toro Shoes

Jul 2013 - Nov 2013 (4 months)

-Worked on material applications for F14 line.
-Created Ideations on future Del Toro collaborations.
-Assisted with special event productions.

TI

Footwear Design Intern

Timberland

May 2012 - Feb 2013 (9 months)

-Created five in line upper patterns for the Brazil market taking advantage of various leather and mesh combinations for different demographics.
-Adjusting and creating CAD's for production.
-Creating designs for S14 Outdoor Adventure Mens and Women Collection.
-Creating Colorways and designs for F14 Outdoor Adventure collection.
-Reporting directly to Norm Gress Outdoor Design Director.

LP

Product Design Intern

LPK

Mar 2011 - Jun 2011 (3 months)

-Worked with a team of designers developing products for brands such as Purex, Renuzit, Coleman, Crisco.
-Work Included: Rapid Sketching, Renderings, CMF, Model Making

Procter & Gamble-Gillette logoPG

Design Intern

May 2010 - Aug 2010 (3 months)

-CMF for 2012 Olympic Reach for the Gold product line.
-Generated designs and concept models for production projects and lighthouse concepts.(Gillette and Venus)
-Created 3d animations of concepts designed by an outside consultancy.
-Was the first design intern hired by the Gillette team.

Education

Degrees, certifications, and relevant coursework

College for Creative Studies logoCS

College for Creative Studies

Bachelor of Fine Arts, Industrial Design-Product

2008 - 2012

Pursued a Bachelor of Fine Arts in Industrial Design, focusing on product design.

CS

College for Creative Studies

Bachelor of Fine Arts (B.F.A.), Industrial Design-Product

2008 - 2012

DH

Design and Architecture Senior High

High School Diploma, Industrial and Product Design

2004 - 2008

Tech stack

Software and tools used professionally

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