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Hassib Hussain

@hassibhussain

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Digital marketing specialist with accounting background driving growth and engagement.

Pakistan

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What I'm looking for

I seek a role where I can use data-driven digital marketing and accounting expertise to grow revenue, lead campaigns, and improve customer retention within a collaborative, growth-focused team.

I am a goal-oriented digital marketing specialist with three years of combined accounting and marketing experience, focused on driving revenue, user acquisition and brand visibility through data-driven campaigns and multi-channel strategies. I have delivered measurable results such as a 25% increase in repeat business at BMA Capital Management and achieved 95% customer satisfaction through proactive issue resolution and relationship management.

I combine technical proficiency (Shopify, Daraz, AD serving, CRM, SAP/Oracle) with strong communication, campaign management and analytical skills to optimize performance and scale marketing efforts. I am committed to long-term strategic thinking, continuous improvement and using insights to align commercial objectives with customer needs.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

SL Basics

Aug 2024 - Present (1 year 3 months)

Managed and optimized sales and marketing across Shopify, Noon, and Daraz, implemented multi-channel paid and organic campaigns, and achieved 95% customer satisfaction while resolving 90+ issues daily.

Digital Marketing Shopify Paid Search Social Media Management CRM Campaign Management Content Strategy Analytics

Senior Financial Controller

BMA Capital Management Ltd

Jul 2022 - Jun 2023 (11 months)

Led financial controls and analysis, implemented initiatives that increased investor repeat business by 25%, and managed daily KIBOR/PKRV/PKFRV rate processes and settlement workflows.

Financial Analysis Financial Modeling Reporting Treasury Operations Audit Stakeholder Management Process Improvement

Accounts Internee

Adamjee Insurance

Feb 2021 - Apr 2021 (2 months)

Supported broker distribution tasks, prepared monthly broker performance packs, onboarded brokers to company systems, handled invoicing and broker queries, and trained on Premia underwriting software.

Broker Management Invoicing Premia MS Excel CRM Time Management

Education

Degrees, certifications, and relevant coursework

Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology

Bachelor of Business Administration, Business Administration

2016 - 2020

Activities and societies: Research on revenue generation and expenditure in local government (2018); PwC Pakistan group project on tax minimization and profitability (2019); Global Volunteer event organizer at AIESEC Turkey; completed Premia underwriting software training (2021).

Completed a Bachelor of Business Administration program with coursework and projects focused on revenue generation, taxation, and business strategy.