Hasib Hanif

I am a results-driven Google Ads Expert with extensive experience in planning, launching, and optimizing high-performing PPC campaigns across various industries. My expertise lies in keyword research, audience targeting, A/B testing, and conversion rate optimization, all aimed at maximizing ROI for my clients. I have a strong analytical mindset and a passion for performance marketing, which drives me to help businesses scale through strategic paid advertising.

Currently, I lead the digital advertising strategy for Al Baraka Holidays International Travels, where I focus on Hajj, Umrah, and global vacation packages. My role involves setting up and optimizing Performance Max, YouTube, and Display campaigns for both domestic and international audiences. I have successfully implemented advanced conversion tracking using Google Tag Manager and GA4, developed budget plans, and advised management on campaign strategy and ROI.

Previously, I worked as a Google Ads Specialist at Al Huda Group of Companies, where I managed Search and Display campaigns for Hajj, Umrah, and international holiday packages. I conducted thorough keyword research and competitor analysis to inform our campaign strategies, created engaging ad copies, and collaborated with design teams to produce high-CTR creatives. My commitment to regular optimizations and A/B testing has consistently improved ad performance and user engagement.