Pratyush Valecha

As a Brand Custodian, my responsibilities were strategizing, creating and managing the brand assets required for brand recall and touchpoints using my skills in graphic design and video editing to create engaging and effective creatives for various digital platforms. I also produced showreels and case studies to showcase the digital products designed by the agency.

I help businesses create and set a defined visual identity for their organisation through strategic planning and implementation thereby making it easier for them to be coherent and consistent with their visual language and make clear decisions for their brand.

As Assistant Manager Communications at a prestigious university, I led the creation of engaging visual content for academic and administrative needs. Responsibilities included brand strategy, communication plans, and maintaining brand identity. Collaborated with various departments to deliver innovative solutions across print and digital mediums. Produced materials like brochures, flyers, websites

As a freelance Brand Identity designer, I crafted unique brand personas for clients across diverse sectors. From strategy to visual assets, I collaborated closely with stakeholders, conducted market research, and worked with teams to ensure consistent brand experiences.