Anusuya Sarkar

Developed visual identities for clients in lifestyle, tech, and education sectors, delivering logos, brand guidelines, and marketing assets.

Worked as Health and well-being at Career Break.

• Conducted a phenomenological study to deeply understand passenger experiences with DigiYatra (facial recognition-based paperless travel system) at Indian airports.
• Applied mixed research methods including in-depth qualitative interviews and on-ground ethnographic observations to capture user behaviors, expectations, and pain points.
• Identified core UX themes such as convenience, control, tru

• Served as the sole designer for the India team, independently managing all creative output across marketing, HR, and product initiatives.
• Played a key role in setting up the initial Marketing team, establishing workflows, Libraries, tools and resources that streamlined team operations.
• Managed design projects alongside postgraduate studies, delivering multiple tasks efficiently and reli

• Designed high-impact PowerPoint presentations for internal teams and external stakeholders, ensuring visual clarity, consistency, and brand alignment.
• Collaborated with analysts, consultants, and senior stakeholders to understand content objectives and create audience-specific visual solutions.
• Translated complex data and insights into visually engaging slides using charts, infographics, a

• Developed visual identities for clients in lifestyle, tech, and education sectors, delivering logos, brand guidelines, and marketing assets.
• Designed and executed 25+ omni-channel campaigns across digital and print platforms, driving a 30% increase in client engagement rates.
• Coordinated directly with clients to interpret brand requirements and implement tailored design solutions.
• Created

• Designed marketing assets including emailers, in-app notifications, and push notifications to support user engagement and retention campaigns.
• Contributed to UI design by creating content cards, imagery, and wireframes for web and app interfaces.
• Collaborated with product and marketing teams to ensure brand consistency and usability across digital touchpoints.
• Developed branded visual temp

• Co-founded a boutique creative agency, delivering branding and design solutions for 20+ clients in apparel, lifestyle, fashion, and education.
• Designed logos, UI components, social media kits, and marketing assets aligned with brand strategy and user needs.
• Managed client social media accounts, including content planning, design, and scheduling, to drive engagement and maintain brand consist

• Independently designed digital and print assets including social media visuals, website elements, newsletters, and event materials.
• Created landing pages, banners, and brand collateral, ensuring visual consistency across platforms.
• Developed digital content for emailers, producing 15+ interactive graphic elements weekly using MailerLite and Illustrator, improving engagement metrics by 18%.
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• Collaborated on the project “Social Innovation for Women Entrepreneurship in Haryana” supported by UNDP.
• Conceptualized “Pre-school in a Kit”, an initiative aimed at enhancing accessibility and engagement in early childhood education.
• Designed a comprehensive range of outreach and communication materials including banners, posters, invitations, and hoardings to support project visibility.
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Worked as Graphic Designer at Viba Press Private Limited - India.