Harel Filiba

I’m a Creative Lead and direct-response copywriter who builds long-form assets that sell to cold traffic—advertorials, sales pages, VSL scripts, and lifecycle email. I don’t chase vibes; I ship creative engineered around performance benchmarks and test from the first draft.

I built a studio that has produced 30+ bespoke advertorials and sales-page systems, each mapped to a brand’s specific pain points using structured research and avatar-language. Then I A/B-minded the work early, because a headline’s job is a ROAS on creative—not a mood.

I pair copy with funnel structure and the data behind it. I’ve run CRO and message-to-market alignment work using tools like ConvertIQ, supported creative testing matrices, and helped brands use funnel and creative changes to drive strong ROAS efficiency.

Across DTC e-commerce, retention flows, and growth products, I operate with a P&L mindset and strict statistical discipline. Whether it’s complete high-converting funnel delivery against defined KPIs or creative automation that scales variations, my focus stays the same: make the creative perform.