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Benjamín BlancoBB
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Benjamín Blanco

@benjaminblanco

16 yrs crafting beautiful, usable apps. Hire me!

Paraguay
Message

Hello, I'm Benjamín, a Senior Product Designer and UX/UI Leader with over 16 years of experience driving product strategy and execution across web and mobile.

I specialize in Design Systems Architecture and WCAG Accessibility for complex platforms in Fintech, e-commerce, and SaaS. My passion is translating ambiguous business goals into intuitive, high-performing digital products.

I operate at both the strategic and execution levels:

  • Design Leadership: Currently leading strategy, design operations, and mentorship for product teams at e-tica. I previously served as VP of Design for a US agency, where I increased user satisfaction by 39% and reduced design rework by 63% by implementing design systems and review rituals.

  • Core Expertise: I architect scalable Design Systems, champion WCAG standards, and use data (analytics, usability testing) to ensure designs deliver measurable business value and are inclusive for all users.

  • Versatile Background: My experience spans deep UX/UI work, early Webmaster/Frontend roles, and Creative/Art Direction for high-impact brand campaigns (like the Pilsen campaign, which sold out in under four weeks).

Key Skills:

  • Strategy & Leadership: Product Design Strategy, Design Leadership, Mentorship, Agile, Stakeholder Management.

  • Systems & Ops: Design Systems Architecture, WCAG Accessibility, Figma Component Management.

  • Execution: User Research, Prototyping, UI/Visual Design, Branding, Art Direction.

I'm ready to apply my blend of leadership, technical fluency, and outcome-driven design to my next challenge.

Experience

Work history, roles, and key accomplishments

Blanco logoBL
Current

Freelance Graphic Designer

Blanco

Oct 2010 - Present (15 years 1 month)

As a remote visual designer, creative, brand developer, project manager, UX/UI designer, and art director, I create appealing graphics for diverse teams and clients. With a fresh and unique perspective, I oversee every aspect of projects, ensuring highly functional and user-friendly designs. Committed to exceptional results, I meet the needs of clients and end-users.

RoloStudios logoRO

VP of Design

RoloStudios

Feb 2023 - Feb 2024 (1 year)

As a remote Creative Director, I lead a team of professionals, developing fresh ideas that align with our brand and objectives. With expertise in UX UI design, I oversee content development across platforms, guiding the team in creating user-centric, visually appealing designs. I enhance overall user experience, ensuring alignment with branding and messaging across channels and clients.

DI

Product Designer (Remote)

Dibbler Inc.

Mar 2022 - Nov 2022 (8 months)

I lead a team to maintain the internal style guide and implement new design patterns across all Docs, Slides, Power BI files, UX/UI. I create prototypes and oversee the production specs and facilitate design review with stakeholders. I collaborate closely with founders and developers.
Also, I work as senior graphic designer creating several projects of branding and advertising strategy.

Buscalibre Libros logoBL

Creative Designer (Remote)

Buscalibre Libros

May 2021 - Nov 2021 (6 months)

Working remotely for a company based in Santiago, Chile as a Visual designer, ads and social media designer. Providing creative pieces and ideas for digital campaigns. Design of ready-to-print materials and signage for the store and warehouses.

Akaruvicha logoAK

Creative and Art Director

Akaruvicha

Feb 2020 - Jun 2021 (1 year 4 months)

Fulfilling the roll of creative and art director. Project management and head of the creative department. Collaborate to develop unexpected, strategy-based creative campaigns from start to finish. Guiding designers and creatives to create amazing advertising campaigns. Consulting for App design and development. Present projects on meetings with clients.

Kausa Havas logoKH

Senior Creative Designer

Kausa Havas

Jul 2017 - Mar 2020 (2 years 8 months)

Collaborate to develop unexpected, strategy-based creative campaigns from start to finish as a creative and designer. Guide Junior designers and creatives to create amazing advertising campaigns. Consulting for App design and development. Present projects on meetings with clients. Created print and digital assets to support existing campaigns.

ET
Current

UX/UI Designer

e-tica

May 2024 - Present (1 year 6 months)

- UX/UI Designer with a keen eye for detail, passionate about crafting user-centered experiences.
- Skilled across the design process, from user research and prototyping to visual design and implementation.
- Applying Design System principles to ensure consistency and efficiency in projects.
- Championing accessibility in all designs to guarantee a positive experience for every user.

Education

Degrees, certifications, and relevant coursework

Benjamín hasn't added their education

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Benjamín Blanco - Freelance Graphic Designer - Blanco | Himalayas