Hello, I'm Benjamín, a Senior Product Designer and UX/UI Leader with over 16 years of experience driving product strategy and execution across web and mobile.
I specialize in Design Systems Architecture and WCAG Accessibility for complex platforms in Fintech, e-commerce, and SaaS. My passion is translating ambiguous business goals into intuitive, high-performing digital products.
I operate at both the strategic and execution levels:
Design Leadership: Currently leading strategy, design operations, and mentorship for product teams at e-tica. I previously served as VP of Design for a US agency, where I increased user satisfaction by 39% and reduced design rework by 63% by implementing design systems and review rituals.
Core Expertise: I architect scalable Design Systems, champion WCAG standards, and use data (analytics, usability testing) to ensure designs deliver measurable business value and are inclusive for all users.
Versatile Background: My experience spans deep UX/UI work, early Webmaster/Frontend roles, and Creative/Art Direction for high-impact brand campaigns (like the Pilsen campaign, which sold out in under four weeks).
Key Skills:
Strategy & Leadership: Product Design Strategy, Design Leadership, Mentorship, Agile, Stakeholder Management.
Systems & Ops: Design Systems Architecture, WCAG Accessibility, Figma Component Management.
Execution: User Research, Prototyping, UI/Visual Design, Branding, Art Direction.
I'm ready to apply my blend of leadership, technical fluency, and outcome-driven design to my next challenge.
