Benjamín Blanco
@benjaminblanco
16 yrs crafting beautiful, usable apps. Hire me!
What I'm looking for
Hello, I'm Benjamín, a Senior Product Designer and UX/UI Leader with over 16 years of experience driving product strategy and execution across web and mobile.
I specialize in Design Systems Architecture and WCAG Accessibility for complex platforms in Fintech, e-commerce, and SaaS. My passion is translating ambiguous business goals into intuitive, high-performing digital products.
I operate at both the strategic and execution levels:
Design Leadership: Currently leading strategy, design operations, and mentorship for product teams at e-tica. I previously served as VP of Design for a US agency, where I increased user satisfaction by 39% and reduced design rework by 63% by implementing design systems and review rituals.
Core Expertise: I architect scalable Design Systems, champion WCAG standards, and use data (analytics, usability testing) to ensure designs deliver measurable business value and are inclusive for all users.
Versatile Background: My experience spans deep UX/UI work, early Webmaster/Frontend roles, and Creative/Art Direction for high-impact brand campaigns (like the Pilsen campaign, which sold out in under four weeks).
Key Skills:
Strategy & Leadership: Product Design Strategy, Design Leadership, Mentorship, Agile, Stakeholder Management.
Systems & Ops: Design Systems Architecture, WCAG Accessibility, Figma Component Management.
Execution: User Research, Prototyping, UI/Visual Design, Branding, Art Direction.
I'm ready to apply my blend of leadership, technical fluency, and outcome-driven design to my next challenge.
Experience
Work history, roles, and key accomplishments
Lead Product Designer
e-tica
Aug 2024 - Present (1 year 8 months)
Lead end-to-end product design for fintech clients, digitizing revolving credit products and architecting a Figma design system that enabled Light/Dark modes and reduced development hand-off time by 42%. Mentor design team and enforce WCAG accessibility standards to improve inclusivity.
UX/UI Designer
e-tica
May 2024 - Jul 2024 (2 months)
- UX/UI Designer with a keen eye for detail, passionate about crafting user-centered experiences.
- Skilled across the design process, from user research and prototyping to visual design and implementation.
- Applying Design System principles to ensure consistency and efficiency in projects.
- Championing accessibility in all designs to guarantee a positive experience for every user.
Sr. Product Designer & UX/UI Leader
Blanco
Sep 2010 - Present (15 years 7 months)
As a remote visual designer, creative, brand developer, project manager, UX/UI designer, and art director, I create appealing graphics for diverse teams and clients. With a fresh and unique perspective, I oversee every aspect of projects, ensuring highly functional and user-friendly designs. Committed to exceptional results, I meet the needs of clients and end-users.
As a remote Creative Director, I lead a team of professionals, developing fresh ideas that align with our brand and objectives. With expertise in UX UI design, I oversee content development across platforms, guiding the team in creating user-centric, visually appealing designs. I enhance overall user experience, ensuring alignment with branding and messaging across channels and clients.
Product Designer (Remote)
Dibbler Inc.
Mar 2022 - Nov 2022 (8 months)
I lead a team to maintain the internal style guide and implement new design patterns across all Docs, Slides, Power BI files, UX/UI. I create prototypes and oversee the production specs and facilitate design review with stakeholders. I collaborate closely with founders and developers.
Also, I work as senior graphic designer creating several projects of branding and advertising strategy.
Working remotely as a visual designer for the company based on Colombia, creative and brand developer. In charge of giving a new look to the brand to feel more premium on the Fintech market. Worked very closely with head of design, stakeholders and developers.
Creative Designer (Remote)
Buscalibre Libros
May 2021 - Nov 2021 (6 months)
Working remotely for a company based in Santiago, Chile as a Visual designer, ads and social media designer. Providing creative pieces and ideas for digital campaigns. Design of ready-to-print materials and signage for the store and warehouses.
Creative and Art Director
Akaruvicha
Feb 2020 - Jun 2021 (1 year 4 months)
Fulfilling the roll of creative and art director. Project management and head of the creative department. Collaborate to develop unexpected, strategy-based creative campaigns from start to finish. Guiding designers and creatives to create amazing advertising campaigns. Consulting for App design and development. Present projects on meetings with clients.
Senior Creative Designer
Kausa Havas
Jul 2017 - Mar 2020 (2 years 8 months)
Collaborate to develop unexpected, strategy-based creative campaigns from start to finish as a creative and designer. Guide Junior designers and creatives to create amazing advertising campaigns. Consulting for App design and development. Present projects on meetings with clients. Created print and digital assets to support existing campaigns.
Graphic Web Designer
Biedermann McCann
Dec 2014 - Jun 2016 (1 year 6 months)
Graphic design, branding, web design and development, UX/UI design, consulting for application development. Work together with the social media team to develop graphic pieces and digital campaigns.
Frontend Designer and Webmaster
Cibersons Group
Nov 2012 - Mar 2014 (1 year 4 months)
Web design, webmaster, web design consulting, UX/UI design for apps and games, consulting for the development of apps and games, digital Art Director.
Digital Art Director
Latamclick
May 2012 - Nov 2012 (6 months)
Head of the design and development department. Graphic designer, web designer and development consulting. Project management. Research for new technologies. Working very closely with stakeholders and do presentations for client meetings.
Freelance Designer
Freelance
Sep 2010 - Present (15 years 7 months)
Delivered remote visual design, creative direction, brand development, and project management services across multiple clients and industries since 2010.
VP, Design
RoloStudios
Feb 2023 - Feb 2024 (1 year)
Owned design strategy and execution for a multi-client portfolio, increasing user satisfaction by 39% and reducing design rework by 63% through design system adoption and review rituals while leading and mentoring the creative team.
Product Designer
Dibbler
May 2022 - Oct 2022 (5 months)
Led the design system initiative and improved UX across dashboards and product websites, collaborating with founders and developers to align design vision with technical feasibility.
Visual Designer
Alegra
Nov 2021 - Mar 2022 (4 months)
Led a remote visual design refresh for a Colombian fintech, creating a premium brand look tailored to market needs and elevating brand perception.
Creative Designer
Buscalibre Libros
May 2021 - Nov 2021 (6 months)
Produced digital ads and social media campaigns across Facebook, LinkedIn, and Google Ads to boost brand presence and engagement.
Creative & Art Director
Akaruvicha
Feb 2020 - May 2021 (1 year 3 months)
Led advertising campaigns from concept to execution, oversaw the creative department, and mentored designers while consulting on app design and development.
Frontend Designer & Webmaster
Cibersons Group
Oct 2012 - Feb 2014 (1 year 4 months)
Led digital art direction and frontend/webmaster responsibilities, crafting engaging UX/UI designs and guiding projects toward cohesive digital experiences.
Director of Digital Services
Delcampo Ganadera
Aug 2010 - Jan 2011 (5 months)
Managed graphic design and branding efforts while leading the design team and delivering digital service projects.
Education
Degrees, certifications, and relevant coursework
Ucom
Diploma in Digital Product Design, Digital Product Design (UX/UI)
2022 - 2023
Completed a Diploma in Digital Product Design (UX/UI) covering practical UX/UI methods and tooling from November 2022 to May 2023.
Ucom
Coursework (Unfinished), Graphic Design
2005 - 2006
Undertook coursework in Graphic Design at Ucom; program was not completed.
Universidad Americana
Coursework (Unfinished), Computer Science
2001 - 2005
Pursued Computer Science coursework at Universidad Americana from February 2001 to May 2005; studies were not completed.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
www.benjaminblanco.mePortfolio
behance.net/benjaminblancoSalary expectations
Job categories
Skills
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