Hareem Zahra
@hareemzahra
I build audience growth and conversions through integrated digital marketing, community outreach, and brand campaigns.
United Arab EmiratesWhat I'm looking for
I've led community outreach and marketing campaigns at The Citizens Foundation, creating audience-specific content and multi-channel initiatives for low-fee schools across Pakistan. My campaign optimization contributed to lead conversion rates of up to 35%.
I've also built marketing functions, led rebranding and integrated campaigns at C Square Consulting, and developed strategies for freelance clients. I bring experience in social media, lead generation, market research, stakeholder management, team leadership, and Canva-based design.
Experience
Work history, roles, and key accomplishments
Marketing Lead - Community & Outreach
The Citizens Foundation
Sep 2021 - Mar 2023 (1 year 6 months)
Spearheaded audience-specific marketing content and multi-channel campaigns to maximize engagement from low-fee schools. Monitored campaign performance, optimized initiatives, and led the Community & Outreach team to ensure seamless execution.
Program Coordinator - Teacher Training
The Citizens Foundation
Sep 2019 - Aug 2021 (1 year 11 months)
Conducted research on teacher training programs and developed models for low-fee teacher training. Played key roles in program planning, marketing, content development, and analysis of pilot studies.
Freelance Marketing Consulting
Self-employed
Sep 2016 - Aug 2019 (2 years 11 months)
Developed and executed marketing strategies for a home-based clothing business, boosting visibility by 15%. Created marketing collateral for a local tax consultancy.
Assistant Manager Marketing
C Square Consulting Pvt Ltd
Jan 2015 - Jun 2016 (1 year 5 months)
Built the marketing department and plan from ground up, executing integrated campaigns across digital and traditional channels. Led rebranding, produced marketing collateral, and conducted market research for senior management.
Market Research Intern
Akzonobel Pakistan Ltd
Jun 2011 - Aug 2011 (2 months)
Assessed the PTA futures market in China and its applicability to Pakistan. Assisted in competitive analysis, data automation, and prepared daily/weekly price reports and CEO newsletters.
Education
Degrees, certifications, and relevant coursework
London Metropolitan University
Master of Science, Strategic Marketing
2013 - 2014
Grade: 70.89%, Distinction-level Pass
Master of Science in Strategic Marketing with a distinction-level pass, including a thesis on Facebook's impact on consumer decision making.
Institute of Business Administration
Bachelor of Business Administration, Business Administration
2008 - 2012
Grade: 3.1 CGPA
Bachelor of Business Administration degree from the Institute of Business Administration, Karachi.
Availability
Location
United Arab EmiratesAuthorized to work in
Job categories
Skills
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