Kiran AnjumKA
Open to opportunities

Kiran Anjum

@kirananjum

Marketing Specialist with expertise in product marketing and brand management.

Pakistan
Message

What I'm looking for

I am looking for a role that allows me to leverage my marketing expertise in a collaborative environment, focusing on innovative campaigns and brand growth.

I am a Marketing Specialist with over 4 years of experience in the tech industry, specializing in product marketing, brand management, and content strategy. My career has been marked by a proven track record of enhancing brand visibility and launching innovative campaigns that drive measurable results. Currently, I serve as the Marketing & Community Lead at CoinEx Global, where I have successfully accelerated social media organic growth by 14% through innovative content strategies and cultivated active communities that increased user interactions by 22%.

Previously, I held the position of Brand Lead at Retailo Technologies, where I directed the Fintech vertical, significantly increasing retailer user reach and acquisition. My efforts in orchestrating the 'Buy Now Pay Later' program across multiple regions captured a notable market share. I have also led marketing initiatives at Trukkr Pvt. Ltd., where my ad campaigns tripled sign-ups and improved ROI by 26%. My diverse experience has equipped me with the skills to mentor dynamic marketing teams and optimize marketing strategies for maximum impact.

Experience

Work history, roles, and key accomplishments

CG
Current

Marketing & Community Lead

CoinEx Global

Apr 2023 - Present (2 years 2 months)

Led marketing and community initiatives, achieving a 14% MoM growth in social media and a 22% increase in user interactions through strategic content and community engagement.

RT

Brand Lead

Retailo Technologies

Mar 2022 - Mar 2023 (1 year)

Directed the Fintech vertical, significantly increasing user reach and acquisition, while launching a successful 'Buy Now Pay Later' program across multiple regions.

TL

Marketing Lead

Trukkr Pvt. Ltd.

Jan 2021 - Mar 2022 (1 year 2 months)

Architected successful ad campaigns that tripled sign-ups and improved marketing ROI by 26%, while enhancing brand visibility through strategic partnerships.

AT

Digital Media and PR Executive

Alzohaib Textile

Dec 2019 - Dec 2020 (1 year)

Developed content strategies that increased community engagement by 24% and improved order rates through targeted influencer marketing.

Education

Degrees, certifications, and relevant coursework

SU

Sir Syed University

Bachelor of Business Administration, Marketing

2018 - 2021

Completed a Bachelor's in Business Administration with a major in Marketing, focusing on various aspects of marketing strategies and brand management.

Tech stack

Software and tools used professionally

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