Open to opportunities

Hao Trieu

@haotrieu

Senior Product Designer at Starbucks who modernized the Gifting ecosystem, increasing adoption by 56% across app and web.

United States

Message

At Starbucks, I owned the end-to-end UX strategy, design, and launch of B2B and B2C products, including Loyalty, Gifting, Mobile Ordering, and Point of Sale. I modernized the Gifting ecosystem across app and web, increasing adoption by 56% and compose-order conversion by 10%.

I also designed and launched AI-powered and AI-assisted products for Starbucks Mobile Order and Loyalty, using A/B testing, illustrations, and motion graphics to refine experiences. In my current freelance work, I create digital design assets for clients with Figma AI, Figma Make, and Claude Code.

Experience

Work history, roles, and key accomplishments

Current

Freelance Senior Product Designer

Current

Clients and personal projects

Jan 2025 - Present (1 year 9 months)

Creating digital design assets for clients, with the help of Figma AI, Figma Make, and Claude Code.

Figma AI Figma Make Claude Code Digital Design

Senior Product Designer

Starbucks

Jan 2020 - Jan 2025 (5 years)

Owned end-to-end UX strategy, design, and launch of B2B and B2C products including Loyalty, Gifting, Mobile Ordering, Point of Sale, and internal tools. Led modernization of the Gifting ecosystem, resulting in significant KPI improvements.

UX Strategy Product Design Mobile App Design Web Design A B Testing AI assisted Design Design Systems Prototyping User Research Illustration Motion Graphics

UX Designer

Salesforce

Jan 2019 - Dec 2019 (11 months)

Co-led the strategy and design of a 0-1 B2B Organization Chart and Employee Experience, resulting in buy-in from leaders. Created user personas, prototypes, and presentation decks to bolster the concept.

UX Design User Research User Personas Prototyping Presentation Skills

Product Designer

Disney

Jan 2018 - Jan 2019 (1 year)

Led and co-led the design and launch of various features, illustrations, and marketing graphics for the Play Disney Parks app, Disneyland app and website, and Disney World app and website, resulting in increased engagement and improved design systems.

Product Design Illustration Marketing Graphics Design Systems Mobile App Design Web Design

Digital Designer

Western Washington University

Jan 2017 - Jan 2018 (1 year)

Developed a brand visual for social media and marketing campaigns, and delivered 50+ social media and marketing graphics, motion graphics, and print designs.

Branding Social Media Design Marketing Graphics Motion Graphics Print Design