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Hannah Sellers

@hannahsellers

Creative Director at Goodwill SEMI, where I launched the Goodwill Bookstore and Art Works programs with original identities and storytelling.

United States

Message

At Goodwill SEMI, I led the launch of the Goodwill Bookstore and Art Works programs, shaping their brand development, creative strategy, and public-facing storytelling. I developed program identities, including naming, visual systems, messaging frameworks, and tone of voice.

At Anne Grady Services, I lead creative and communications strategy and evolve the organization’s brand identity and voice. I direct integrated campaigns and oversee digital content, using performance metrics to refine creative strategy.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Anne Grady Services

Jan 2022 - Present (4 years 9 months)

Lead creative and communications strategy for a nonprofit organization serving individuals with intellectual and developmental disabilities, ensuring brand cohesion across all platforms. Direct integrated marketing campaigns and oversee content strategy for web, social, and email.

Creative Direction Brand Strategy Integrated Marketing Digital Content Strategy Social Media Management Email Marketing Copywriting Photography Video Production Adobe Creative Suite Canva Content Management Systems Analytics Tools SEO Community Engagement

Current

Creative Director

Current

Goodwill SEMI-Adrian Michigan

Jan 2022 - Present (4 years 9 months)

Led the end-to-end launch of the Goodwill Bookstore and Art Works programs, overseeing brand development, creative strategy, and public-facing storytelling. Developed program identities, directed spatial design, and built training curriculum for participants.