Hannah Preston

At Earnest and ThirdLove, I own copy strategy for major product launches and brand repositioning across digital and print. I also spearhead AI-assisted content generation to streamline creative development and experiment more efficiently.

I’ve written non-promotional email campaigns delivering up to a +8.9% conversion rate and +30.2% growth rate after deployment. As an internal brand steward, I help third-party agencies maintain cohesive messaging.

Previously at QuinStreet, I was promoted from Copywriter to Copy Manager in under two years, leading the voice and messaging overhaul for Insure.com. I directed content strategy across landing pages, acquisition funnels, and automated email journeys in close partnership with UX, data, and marketing teams.

My journalism background includes writing four or more data-driven stories daily at Newsweek, where multiple articles reached 100K+ unique daily visitors. I also supported investigative reporting at NBC News, covering breaking legal news and preparing stories for broadcast and digital platforms.