Hammad Khalid

I've managed Meta Facebook and Instagram lead-generation and sales campaigns for freelance client projects, from campaign setup and audience targeting to reporting and optimization.

I test audiences, creatives, budgets, and funnel approaches using performance data to improve lead quality and cost efficiency. I also support Instagram and Facebook content planning and paid-social creative strategy, giving clients one point of contact for ads and organic presence.

Before performance marketing, I spent five years at Estate Advisory generating and qualifying property leads, managing follow-up, negotiation, and closing. My production experience at Big Bang Entertainment also shaped the visual eye I bring to ad creative.