Open to opportunities

Hailey Appiah-Opoku

@haileyappiahopoku

Message

Aspiring business professional with a focus on community engagement.

United States

Message

What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities.

I am a dedicated business professional currently pursuing my Master of Business Administration at the University of Massachusetts Lowell, where I also completed my Bachelor of Business Administration with a focus on Management Information Systems and Entrepreneurship. My academic journey has been marked by numerous achievements, including the Chancellor's Medal for Diversity and Inclusion and consistent placement on the Dean's List. I thrive in collaborative environments and am passionate about leveraging my skills to make a positive impact.

Throughout my education, I have engaged in various projects that highlight my commitment to community development and effective communication. For instance, I created a video tour for Mosaic Lowell that showcased local attractions, significantly boosting community engagement and tourism. My experience as an Admin/Community Engagement Intern at Mosaic Lowell has further honed my marketing and project management skills, allowing me to contribute to initiatives that support the arts and culture sector.

In addition to my academic and professional pursuits, I actively participate in student organizations, serving as the Marketing Director for the Joy Tong Women in Business and as a Student Alumni Ambassador. These roles have strengthened my networking abilities and enhanced my understanding of audience engagement strategies. I am eager to continue my journey in a role that allows me to combine my business acumen with my passion for community engagement.

Experience

Work history, roles, and key accomplishments

Current

Admin/Community Engagement Intern

Current

Mosaic Lowell

Jan 2025 - Present (5 months)

Assisted in marketing and communications, utilizing Meta Business Suite, WordPress, and Canva to significantly increase community engagement. Created marketing materials and email campaigns, improving outreach efforts and collaborating with community partners to support arts, culture, and creative economy initiatives.

Meta Business Suite WordPress Canva Google Workspace Marketing Communication Email Campaigns Community Engagement Content Creation

Student Alumni Ambassador

Student Alumni Ambassador Program

Jul 2024 - May 2025 (10 months)

Represented UMass Lowell at various alumni events, actively fostering meaningful connections with alumni and stakeholders. Strengthened professional communication skills through specialized training and direct engagement.

Networking Stakeholder Engagement Public Relations

Marketing Director

Joy Tong Women in Business

Jul 2024 - May 2025 (10 months)

Analyzed audience data and trends to develop targeted marketing strategies, successfully increasing awareness and engagement for the organization. Cultivated professional connections and strengthened networking skills by representing UMass Lowell at alumni events.

Marketing Strategy Data Analysis Networking Communication Digital Marketing

Dean's Office Assistant

Manning School of Business

Sep 2023 - May 2025 (1 year 8 months)

Managed various administrative tasks, leveraging Microsoft Office Suite to streamline operations and enhance productivity. Supported over 20 students daily by addressing inquiries related to business school operations, which improved customer service and student satisfaction.

Microsoft Office Suite Administrative Support Customer Service Data Entry Office Management Communication Problem Solving

Vice President

Black Student Union

Jun 2024 - May 2025 (11 months)

Led initiatives to enhance member engagement and improve communication strategies within the organization. Oversaw comprehensive event planning, coordinating logistics and outreach efforts, which supported project management and leadership responsibilities.

Leadership Project Management Event Planning Communication Strategy Member Engagement Strategy Team Leadership Public Speaking

Social Media Coordinator

Black Student Union

Jun 2023 - May 2024 (11 months)

Managed and coordinated content across various social media platforms, including Instagram and TikTok, resulting in a 300%+ growth in follower base. Created and published engaging posts, promotional material, and event updates, significantly boosting audience engagement.

Social Media Management Content Creation Instagram TikTok Digital Marketing Graphic Design

Education

Degrees, certifications, and relevant coursework

University of Massachusetts Lowell

Master of Business Administration, Business Administration

Pursuing a Master of Business Administration degree. Expected to graduate in May 2026.

University of Massachusetts Lowell

Bachelor of Business Administration, Management Information Systems, Entrepreneurship

Grade: 3.33 GPA

Activities and societies: Chancellor's Medal for Diversity and Inclusion, Dean's List, Honors with Distinction, Pulichino/Tong Scholarship, Rist Family Scholarship, Denning Endowed Scholarship, MA In Demand Scholarship

Completed a Bachelor of Business Administration with concentrations in Management Information Systems and Entrepreneurship, graduating Cum Laude. Coursework included Database Management Systems, Data Communication Networks, and Statistics.