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Hai Lan

@hailan

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I turn AI complexity into clear enterprise workflows, from zero-to-one products to scalable SaaS experiences.

United States

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What I'm looking for

I'm looking to build clear, high-impact AI and SaaS products with founders and engineering teams, shaping zero-to-one workflows, validating MVPs, and improving enterprise product experiences through rapid iteration and user insight.

At Topify.ai, I lead zero-to-one design for an enterprise GEO platform that measures AI search visibility across LLM ecosystems. I translate visibility insights into guided Action + Agent workflows that make AI search optimization more actionable.

I built an AI-native product workflow with Claude Code, Codex, and AI-assisted prototyping, reducing design-to-development iteration cycles from days to hours. My work has supported 26K+ website visitors, 1,400+ signups, and 750+ AI visibility analysis workflows through onboarding, analytics, and mobile-first UX improvements.

Previously at World Faith Network, I designed Faithia from zero to one and raised onboarding completion from 45% to 72% for a 280+ DAU user base. I also built a B2B church-management dashboard for broadcasts, engagement, and donations.

Across LinkWuo and my own design studio, I've improved SaaS retention, task completion, mobile engagement, and user satisfaction while delivering 20+ brand, website, and commercial product projects. I enjoy partnering with founders and engineers to validate MVPs, shape roadmaps, and turn complex systems into clear product experiences.

Experience

Work history, roles, and key accomplishments

Current

Founding Product Designer

Current

Topify.ai

Dec 2025 - Present (9 months)

Led 0-to-1 product design for an enterprise GEO platform, defining AI visibility measurement systems and analytics workflows. Designed and operationalized the Action + Agent workflow system, and built an AI-native product development workflow using Claude Code and Codex.

Product Manager & Product Designer

World Faith Network, Inc.

Mar 2025 - Oct 2025 (7 months)

Led 0-to-1 design for Faithia, a faith-based live streaming app covering online prayer, community reading, live church broadcasts, and in-stream donations. Redesigned onboarding flow end-to-end, lifting completion rate from 45% to 72% across a DAU base of 280+ users.

Product Management Product Design Onboarding Optimization Behavioral Analytics Admin Dashboard Live Streaming Mobile Interaction Design Usability Testing A B Testing UX Led Retention

Product Designer (SaaS / UIUX)

LinkWuo

Nov 2023 - Feb 2025 (1 year 3 months)

Led end-to-end SaaS redesign across five prototype cycles, resolving 80%+ of identified usability pain points. Redesigned checkout and onboarding flows, increasing retention by 15% and task completion by 25%.

SaaS UX UI UX Design Prototyping Usability Testing Workflow Analysis Responsive Design Behavioral Analytics Onboarding Optimization UX Led Retention Mobile Interaction Design A B Testing Product Analytics

Founder

Gun Shrimp Studio

Jan 2020 - Jan 2022 (2 years)

Founded and led a 4-person design studio, delivering 20+ brand systems, websites, and commercial product design projects. Generated $100K+ in first-year revenue while managing client relationships, project scope, team delivery, and studio operations during COVID-19.

Brand System Web Design Product Design Client Management Project Management Team Leadership Studio Operations

UX & 3D Designer (Gaming)

Metro Corporation

Mar 2018 - Jan 2020 (1 year 10 months)

Designed production-ready game assets and interaction flows for shipped titles including Yokai Watch 4 and Ultraman Fusion Fight, improving customization UX and rendering performance.

Game Design 3D Design UX Design Interaction Design Asset Production Rendering Optimization