Open to opportunities

Gwendolene Roberts-Hartog

@gwendolenerobertshar

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Strategic marketing professional with expertise in partner engagement.

Netherlands

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What I'm looking for

I am looking for a role that allows me to leverage my marketing expertise to foster community engagement and drive impactful strategies in a collaborative environment.

I am a communication professional with a proven track record in creating impactful strategies and managing cross-functional teams. My experience spans various roles, including my current position as a Community Connector & Partner and Affiliate Marketing Coordinator at aNewSpring, where I strategized and designed annual partner marketing OKRs and KPIs to track impact and optimize results.

Previously, as a Senior Partner Marketing Manager, I piloted the redesign of annual awards, focusing on storytelling and audience engagement. I have successfully delivered targeted content strategies tailored to diverse partners across global markets, ensuring cultural relevance. My volunteer role as a Social Media Team Lead & Editor at the Centre for African Justice, Peace and Human Rights further honed my skills in managing editorial lifecycles and fostering collaborative environments.

Experience

Work history, roles, and key accomplishments

Current

Community Connector & Partner Marketing Coordinator

Current

Roberts- aNewSpring

Jun 2022 - Present (3 years)

Strategized and designed annual partner marketing OKRs and KPIs to track impact and optimize results. Coordinated marketing team, overseeing localized campaigns and event coordination while energizing community-building events.

OKRs KPIs Event Management Community Building

Social Media Team Lead & Editor

Centre for African Justice, Peace and Human Rights

May 2021 - Jan 2022 (8 months)

Designed and managed the editorial lifecycle of magazines, reports, and articles. Led a diverse volunteer team fostering a collaborative environment to produce high-quality content.

Team Leadership Content Creation Collaboration

ESL Teacher & Expat Teacher Coordinator

Maple Leaf International School

Mar 2016 - Aug 2020 (4 years 5 months)

Developed English language marketing content for the Chinese education space and delivered ESL content and demos while coordinating recruitment interviews.

Teaching Mandarin

Policy Affairs Officer & Social Media Manager

Australian High Commission (T&T)

Aug 2013 - Mar 2016 (2 years 7 months)

Executed digital and public diplomacy strategies, including campaigns and newsletters, while managing content for paid and organic engagement to promote Australian educational initiatives.

Digital Strategy Public Diplomacy Content Management Campaign Execution

Senior Partner Marketing Manager

Not Specified

Piloted the redesign of the annual awards, focusing on impactful storytelling and audience engagement. Delivered targeted content strategies tailored to diverse partners and affiliates across global markets.

Storytelling Content Strategy Partnering