Gustavo Monroy

Engineered automated sales-funnel tracking and executive Power BI dashboards, establishing real-time visibility into conversion metrics and gross-margin performance. Designed standardized data audit models to improve core data integrity across cross-functional operations.

Overhauled legacy revenue collection workflows, securing $200M in billed claims and accelerating collection cycles by 33%. Directed cross-functional teams to deploy an automated notification engine, slashing task completion time by 62% and maximizing revenue per claim.

Converted global Open Banking guidelines into prioritized regional product roadmaps and localized KPI frameworks. Executed a multi-departmental data audit and customer segmentation across 20M+ user accounts, establishing a single source of truth for new financial features.

Spearheaded digital wallet unit economics by driving product analytics across all transaction channels to optimize vertical profitability. Resolved operational monetary friction by securing dual-board approval for a balance-distribution framework covering 300k+ accounts.

Re-architected the Payment Methods ETL reporting stack, slashing query turnaround from 30 days to under 5 days for campaigns targeting 700k+ users.

Pursued a Master of Business Administration (MBA) at Universidad Complutense de Madrid.

Completed an Erasmus Exchange Semester at Vrije Universiteit Amsterdam.

Earned a Bachelor's in Economics with an emphasis on International Finance from Universidad de La Sabana.

Completed an English Language Proficiency Program at ILAC in Canada.