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guesmi wejdene

@guesmiwejdene

Project Manager at Tomorrow Media Group managing Meta Ads, Google Ads and campaigns that generate leads and drive conversions.

Tunisia

Message

At Tomorrow Media Group, I develop and execute multi-channel campaigns across digital, TV, radio, print and newsletters. I manage Meta Ads, Google Ads and marketing funnels to generate leads, nurture prospects and drive conversions.

Previously, I worked on app growth and user acquisition at Yassir Tunisia, and developed marketing and branding strategies for international clients at Emotion Colors. My work has also included market research, competitor analysis and lead generation.

Experience

Work history, roles, and key accomplishments

Current

Project Manager

Current

Tomorrow Media Group

Nov 2024 - Present (1 year 11 months)

Develop, plan and execute multi-channel marketing campaigns. Manage Meta Ads, Google Ads and marketing funnels to generate leads and drive conversions.

Meta Ads Google Ads Marketing funnels Lead Generation Multi channel Campaigns Project Management Cross functional Coordination ROI Optimization

Marketing Manager

Emotion Colors

Jul 2022 - Sep 2024 (2 years 2 months)

Develop and implement marketing and branding strategies for international clients. Conduct market research and competitor analysis to identify growth opportunities.

Marketing Strategy Branding Market Research Competitive Analysis Lead Generation Conversion Rate Optimization

Workshop Facilitator

By Lahwem – Terre d’Asile

Oct 2022 - Oct 2022 (0 months)

Hosted a creative and collaborative marketing workshop with local undocumented immigrants.

Digital Marketing Executive

Yassir Tunisia

Feb 2021 - Jun 2022 (1 year 4 months)

Led product initiatives focused on mobile app growth and user acquisition. Defined and executed app installation and acquisition strategies in collaboration with sales and growth teams.

Digital Marketing User Acquisition App Growth Product Lifecycle Management Performance Optimization