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Giulia Macchioni

@giuliamacchioni

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I scale multilingual content operations, AI-driven translation pipelines, and conversion-focused SEO content.

Spain

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What I'm looking for

I'm looking to lead multilingual content operations, localization, SEO, and AI-enabled content initiatives where I can improve quality, workflows, and conversion outcomes across international markets.

At Fever, I own multilingual content operations across markets, scaling AI-driven copy generation and translation pipelines with quality gates and review processes.

I lead A/B testing programmes to identify higher-converting templates, define content structures, and measure CTR and conversion impact. I work with product, marketing, content, and SEO teams on tooling requirements and translation quality standards.

Previously at lastminute.com, I managed landing pages, product homepages, campaign content, and new-market launches while coordinating workflows across UX, Product, SEO, and copywriting teams. I also developed reusable templates and maintained brand consistency across sites.

My background includes SEO content strategy, localization, eCommerce copywriting, marketplace QA, web performance analysis, and multilingual communication for brands including Twenix, Edmmond, Ferrari, and Fever.

Experience

Work history, roles, and key accomplishments

Current

Global Language Operations Manager

Current

Fever

Jan 2026 - Present (8 months)

Own multi-lingual content operations across markets, scaling AI-driven copy generation and translation pipelines. Led A/B testing programmes to identify higher conversion rate templates and collaborated with product, marketing, content, and SEO teams.

Translation Pipelines A B Testing Content Strategy SEO

Content Manager

Lastminute.com

Jan 2024 - Jan 2026 (2 years)

Oversaw creation, optimization, and maintenance of landing page and product homepage content for campaigns and new market launches. Coordinated workflows across teams and ensured brand consistency across sites.

Content Management SEO UX collaboration Brand Consistency Workflow Coordination Template Development

SEO Content Manager

Twenix

Jan 2022 - Dec 2023 (1 year 11 months)

Defined and executed content strategy and calendar across web, blog, marketing campaigns, and social media. Managed content creation and localization, optimized for SEO and traffic growth.

SEO Content Strategy Content Localization Web Analytics Social Media

Marketplace and Content QA Specialist

Fever

Jan 2021 - Dec 2023 (2 years 11 months)

Managed, optimized, and localized website content and calendars for FR, UK, US, IT, and ES markets. Oversaw end-to-end content creation processes and applied SEO best practices.

Content Management Localization SEO

Ecommerce Assistant and Copywriter

Edmmod

Jan 2020 - Dec 2021 (1 year 11 months)

Managed the eCommerce website and created engaging copy for newsletters, social media, ad campaigns, and blogs in English and Spanish. Edited images and videos to support content and promoted brand awareness through influencer marketing.

Ecommerce Copywriting Social Media Influencer Marketing Web Analytics Video Editing

Ferrari Factory Tour Assistant

Ferrari

Jan 2018 - Dec 2020 (2 years 11 months)

Supported Marketing, Sales, and Press teams through B2B and B2C communication and branding initiatives. Created and localized content in English, French, Spanish, and Italian, and engaged with diverse international clients.

B2B Communications Content Localization Multilingual Communication