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Giselle White

@gisellewhite

Art Director at WEBPHOTOGRAPHIX DESIGN STUDIO creating brand identities, integrated campaigns, and AI-assisted creative workflows.

United States
Message

At WEBPHOTOGRAPHIX DESIGN STUDIO, I lead brand creation and evolution across digital, print, social media, and events. I develop integrated campaigns and translate business goals and complex ideas into clear visual communication.

At STAFFING INDUSTRY ANALYSTS (SIA), I led high-volume design production and created executive-level creative for six large-scale conferences annually. I also developed repeatable templates and production processes to strengthen brand consistency.

At KRAM & ASSOCIATES MARKETING SOLUTIONS, I designed integrated campaigns for national brands including Honda and Kroger. My work included pitch decks, advertising, and campaign assets that supported brand messaging and audience engagement.

At COLUMBUS STATE COMMUNITY COLLEGE (CSCC), I provided web design and front-end development that contributed to a 25% improvement in student retention. I also developed web, print, and marketing materials that increased website traffic and student enrollment by 65%.

Experience

Work history, roles, and key accomplishments

Staffing Industry Analysts logoSA

Graphic Design Manager

Staffing Industry Analysts

May 2021 - Oct 2023 (2 years 5 months)

Led high-volume design production for a global workforce and staffing intelligence organization serving Fortune 500 audiences. Produced executive-level creative supporting six large-scale conferences annually, including event branding, signage, presentations, websites, social media graphics, email campaigns, print materials, and marketing collateral.

WS

Art Director

Webphotographix Design Studio

May 2014 - May 2021 (7 years)

Led brand creation and evolution, developing distinctive visual identities across digital, print, social media and events. Developed integrated marketing campaigns and creative across websites, presentations, signage, corporate and event branding.

KS

Art Director & Senior Designer

Kram & Associates Marketing Solutions

Jun 2012 - May 2021 (8 years 11 months)

Designed integrated marketing campaigns for national brands including Honda and Kroger, as well as regional organizations. Created pitch decks, print and digital graphics, social media content, advertising, and campaign assets that strengthened brand messaging and engaged diverse audiences.

Columbus State Community College logoCC

Front-End Web Developer & Graphic Designer

Jun 2007 - Mar 2013 (5 years 9 months)

Provided cohesive web design and front-end development that contributed to a 25% improvement in student retention through stronger user experience and unified digital communications. Increased website traffic and student enrollment by 65% by developing innovative web, print, and marketing materials.

Education

Degrees, certifications, and relevant coursework

Columbus College of Art & Design logoCD

Columbus College of Art & Design

Bachelor of Fine Arts, Advertising & Graphic Design

Bachelor of Fine Arts in Advertising & Graphic Design and Bachelor of Fine Arts in Photography (Media Studies) from Columbus College of Art & Design.

The University of the West Indies logoTI

The University of the West Indies

Bachelor of Arts, English Literature

Bachelor of Arts in English Literature from The University of the West Indies.

Columbus College of Art & Design logoCD

Columbus College of Art & Design

Bachelor of Fine Arts, Photography (Media Studies)

Bachelor of Fine Arts in Photography (Media Studies) from Columbus College of Art & Design.

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