Amanda Byrd

Led the design and execution of packaging and brand assets across print and digital platforms, ensuring consistency and visual integrity across international markets. Developed multilingual and trilingual creative assets to support global product launches, ensuring cultural relevance and market appeal.

Increased annual conference and publication sales by 15% through the strategic design of high-impact marketing materials, publications, and digital campaigns. Led design and content development for digital and print communications, including conference program books, website content, and blog assets.

Increased annual sales by 18% for Peeps through strategic rebranding and campaign redesigns. Boosted online sales by 21% by onboarding and designing campaigns for new client Autism Speaks, expanding the agency's digital footprint and client base.

Taught undergraduate courses including Adobe Photoshop, History of Graphic and Web Design, Graphic Design I, and Business Practices for Creative Careers. Successfully transitioned curricula to synchronous and asynchronous online formats during the COVID-19 pandemic, maintaining engagement and instructional quality.

Developed and delivered art workshops with a focus on stencil design, production, and execution, to groups of students at KPS middle school summer art camp. Facilitated instruction for over 20 students per class across in-person, hybrid, and online formats.

Provided technical support to students, faculty, and staff across campus, troubleshooting hardware, software, and AV equipment issues for thousands of users. Operated and maintained large-format printers for the Kalamazoo Valley Museum and Center for New Media, ensuring optimal print quality and color accuracy.

Launched and managed a personal products brand from the ground up, overseeing all aspects of business operations, product development, and customer engagement. Led strategy for digital marketing, social media, and customer outreach to build brand awareness and drive sales.

Provided personal assistance and caregiving services. Assisted with daily living activities and ensured the well-being of clients.

Collaborated with design team to conceptualize and execute visual content for Michigan Citizen Action and Kalamazoo One. Created a variety of campaign and advocacy materials, including posters, flyers, and branded collateral.

Collaborated with Art Director and creative team to develop and execute print design projects for newspaper publications. Designed a range of advertorial content, including the Kalamazoo Relocation Guide, distributed to all new residents.

Contributed to daily operations and customer service within the media library, supporting a high-volume inventory system. Designed a multi-page digital user catalog featuring original vector illustrations, now available via the Media Library Services website.

Focused on photographic specialization, handling various aspects of photo production. Ensured the artistic and technical quality of photographic prints.

Specialized in imaging services, ensuring high-quality output for various projects. Managed and processed digital and physical images.

Contributed to marketing campaigns through graphic design, creating visually appealing materials. Collaborated with the marketing team to achieve campaign objectives.

Responsible for photographic printing, ensuring high-quality prints for customers. Operated and maintained printing equipment.

Studied graphic design at The School of the Art Institute of Chicago. Developed skills in visual communication and design principles.

Completed an Associate of Arts degree focusing on Graphic Design and Photography. Gained foundational knowledge and practical skills in both disciplines.