Open to opportunities

Becky Beasley

@beckybeasley

Message

I build clear brand systems and digital campaigns for complex products.

United States

Message

What I'm looking for

I'm looking to turn complex products into clear, consistent brand stories across digital, print, video, and campaigns while building systems that help teams move faster.

At Vicasso, I build and scale the visual systems behind six Salesforce AppExchange products, translating complex app functionality into clear websites, campaigns, diagrams, listings, and sales assets. I design and run the company website in Webflow and reduced landing-page turnaround from three days to one through generative AI-assisted concepting and imagery.

Previously, I rebuilt Vicasso’s site during its rebrand, directed nine product explainer videos, and supported an event program that grew to six annual shows. At Quickie Manufacturing, I redesigned more than 300 products, managed a 600-plus-item photography library, and saved $120K annually by bringing 80% of photography in-house.

Experience

Work history, roles, and key accomplishments

Current

Marketing Creative Manager

Current

Vicasso

Feb 2026 - Present (7 months)

Built the visual system behind six Salesforce AppExchange products and design the company website in Webflow. Cut landing-page turnaround from three days to one by integrating generative AI into concepting and imagery.

Webflow Salesforce AppExchange Generative AI Visual Design Typography Art Direction Adobe Creative Suite Video Editing Print Production

Digital Media Specialist

Vicasso

Jun 2021 - Feb 2026 (4 years 8 months)

Rebuilt the company site end to end in Webflow during a rebrand and directed freelance animators through delivery of nine product explainer videos. Designed all marketing collateral and sales enablement materials.

Webflow Web Design Video Production Marketing Collateral Sales Enablement Event Design Asset Management

Graphic Designer

Advertising Specialty Institute / The ASI Show

Oct 2017 - Jun 2021 (3 years 8 months)

Produced advertising, email marketing, downloadable content, infographics, and trade show signage. Served as official trade show photographer covering keynote speakers and networking events.

Graphic Design Email Marketing Infographics Photography

Senior Graphic Designer / Lead Photographer

Quickie Manufacturing Corporation (Newell Brands)

Dec 2006 - Oct 2017 (10 years 10 months)

Redesigned a portfolio of over 300 items and built packaging systems for each. Managed a product photography library of 600-plus items and saved the company $120K/yr. by shooting 80% of photography in-house.

Packaging Design Print Production Product Photography Retail Merchandising