Open to opportunities

Kathia Barrientos

@kathiabarrientos

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Experienced Marketing Project Manager with a proven track record.

El Salvador

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What I'm looking for

I am looking for a role that fosters creativity and collaboration, with opportunities for growth and impactful projects.

I am an experienced Marketing Project Manager with over 7 years of expertise in leading branding, marketing, and social media strategies across diverse industries. My journey has been marked by a commitment to enhancing brand visibility and driving business growth through innovative digital marketing and influencer marketing strategies.

In my current role as Brand Manager at Virtual Latinos, I direct multiple marketing projects, ensuring on-time execution and alignment with business goals. I have successfully managed teams and utilized various tools to optimize project outcomes. My previous experience as a Marketing Manager at Neofarma allowed me to launch new products and establish a strong market presence, showcasing my ability to adapt and thrive in dynamic environments.

As a Co-Founder of Osso&Nina, I have co-led brand development and marketing strategies, focusing on building a recognizable and profitable business. I am passionate about creating impactful strategies that resonate with consumers and foster long-term loyalty.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder

Current

Osso&Nina

Jan 2020 - Present (5 years 4 months)

Co-led brand development and marketing strategies to build a profitable business. Managed social media presence, budgeting, and seasonal collections while ensuring cost-efficient operations.

Brand Development Social Media Strategy Budget Management Marketing Strategies Inventory Management Campaign Development

Current

Brand Manager

Current

Virtual Latinos

Jul 2022 - Present (2 years 10 months)

Directed and managed marketing and branding projects to enhance brand visibility and achieve measurable business growth. Oversaw multiple projects, supervised a specialized team, and monitored KPIs to optimize strategies.

Digital Marketing Project Management Brand Strategy Social Media Strategy Budget Management Strategic Thinking Problem Solving

Regional Brand Building - Personal Care

Unilever

May 2018 - Apr 2019 (11 months)

Executed brand-building initiatives for promotional packaging, ensuring alignment with regional marketing strategies. Managed budgets and collaborated with suppliers to support brand campaigns.

Budget Management

Marketing Manager

Neofarma

Jan 2017 - Nov 2022 (5 years 10 months)

Led the planning and execution of marketing strategies to enhance product visibility. Directed marketing plans for new products and launched a new branch, ensuring alignment with business objectives.

Digital Marketing Project Management Strategic Thinking Competitive Benchmarking