Open to opportunities

Gifty Oduro

@giftyoduro

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Results-driven digital marketer with expertise in SEO and content strategy.

Zimbabwe

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What I'm looking for

I am looking for a dynamic role where I can leverage my digital marketing skills to drive brand growth and engagement.

I am a results-driven Digital Marketing Specialist with hands-on experience in brand awareness campaigns, social media strategy, SEO, and email marketing. My proven ability to drive engagement and visibility through targeted content and analytics has been demonstrated in various projects, including a successful mock campaign as part of a fellowship where I applied SEO and content planning strategies.

My background in biochemistry enhances my analytical thinking and research skills, which I apply to marketing insights. I have delivered a data-driven audit for Wami Agro’s digital platforms, identifying high-performing content and opportunities for improved engagement. Additionally, I have collaborated with brands to develop comprehensive digital marketing strategies, leveraging tools like Google Ads and Meta Ads Manager to achieve measurable results.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketer

Current

Freelance

May 2025 - Present (3 months)

Conducted a digital audit for WamiAgro, evaluating engagement, reach, and content performance across Facebook, LinkedIn, X (Twitter), and Instagram. Benchmarked competitors and assessed brand visibility. Wrote a proposal for Benola Organics, a natural hair care brand, and developed a detailed content calendar, strategy, and storytelling angles for social media growth.

Content Strategy Social Media Marketing Benchmarking Proposal Writing Storytelling Canva Google Analytics

Digital Marketing Fellow

Blossom Academy

May 2025 - Jun 2025 (1 month)

Developed a comprehensive digital marketing campaign as part of a fellowship program. Conducted customer persona research, content strategy, and keyword planning. Executed mock campaigns using Google Ads, Meta Ads Manager, and email marketing tools.

Marketing Campaigns Persona Research Content Strategy Google Ads Ads Manager Email Marketing WordPress Canva

Social Media & Marketing Assistant

Kabs Klodin

Collaborated with a made-to-order fashion brand to enhance its digital presence across TikTok, Facebook, and WhatsApp. Promoted custom-sewn outfits through weekly campaigns, style highlights, and client feedback posts. Grew TikTok followers by 30% and increased inquiries via WhatsApp by 20% over 3 months.

Social Media Marketing TikTok WhatsApp Digital Presence Enhancement Campaign Management Customer Feedback Follower Growth Inquiry Generation

Education

Degrees, certifications, and relevant coursework

University of Cape Coast

Bachelor of Science, Biochemistry

Currently pursuing a Bachelor of Science in Biochemistry. This program enhances analytical thinking and research skills, which are applied to marketing insights.

Blossom Academy

Digital Marketing, Digital Marketing

2025 - 2025

Activities and societies: Conducted customer persona research, content strategy, and keyword planning. Designed blog posts and social media creatives with Canva and WordPress.

Completed a comprehensive digital marketing fellowship program. Developed and executed mock campaigns using Google Ads, Meta Ads Manager, and email marketing tools, presenting results via campaign KPIs.