Gifty Oduro

Conducted a digital audit for WamiAgro, evaluating engagement, reach, and content performance across Facebook, LinkedIn, X (Twitter), and Instagram. Benchmarked competitors and assessed brand visibility. Wrote a proposal for Benola Organics, a natural hair care brand, and developed a detailed content calendar, strategy, and storytelling angles for social media growth.

Developed a comprehensive digital marketing campaign as part of a fellowship program. Conducted customer persona research, content strategy, and keyword planning. Executed mock campaigns using Google Ads, Meta Ads Manager, and email marketing tools.

Collaborated with a made-to-order fashion brand to enhance its digital presence across TikTok, Facebook, and WhatsApp. Promoted custom-sewn outfits through weekly campaigns, style highlights, and client feedback posts. Grew TikTok followers by 30% and increased inquiries via WhatsApp by 20% over 3 months.

Currently pursuing a Bachelor of Science in Biochemistry. This program enhances analytical thinking and research skills, which are applied to marketing insights.

Activities and societies: Conducted customer persona research, content strategy, and keyword planning. Designed blog posts and social media creatives with Canva and WordPress.

Completed a comprehensive digital marketing fellowship program. Developed and executed mock campaigns using Google Ads, Meta Ads Manager, and email marketing tools, presenting results via campaign KPIs.