Gift Arku

I've built content engines and brand voices for Smile ID, Esorae Home, African Women on Board, and Smarketers Hub, translating complex products into stories people want to read.

At Smile ID, I grew the B2B newsletter from 5,000 to 13,000 subscribers, increased organic blog traffic from 2,000 to 16,000 monthly visitors, and grew LinkedIn from 4,000 to 10,000+ followers in under 12 months. I also led the annual Fraud Report, generating 3,500+ downloads and 1.1M combined PR reach, while CEO LinkedIn content contributed to $3M+ influenced pipeline in a quarter.

I've led brand, content, social, partnerships, UGC, and communications work across fintech, identity infrastructure, premium consumer, and creator-led brands. At Esorae Home, I managed a cross-functional team of 10, launched its first UGC creator programme, and structured a co-branded partnership with Sterling Bank.

I'm currently contracting across businesses on content, positioning, brand voice, and go-to-market while looking for a full-time international content, social, communications, or brand role.