At Televicentro, I lead and develop sports businesses, content, broadcasting, and multi-platform products, including the DTVC+ app and Fantasy League projects. I also develop promotional campaigns across television, radio, and digital media, and negotiate sponsorships and commercial partnerships.
Previously, at Motomundo, ILP, I led commercial strategy across four business units, increasing market coverage and service levels by 20% and profitability by 10%. At PROCONSUMO, I managed brands including SC Johnson and Abbott Nutrition, increased market share by 3 percentage points, and expanded commercial coverage by 18%.
