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Geovanni Manuel Vélez Mendoza

@geovannimanuelvlezme

Art Director at CODETUR who developed Master Graphics for campaigns including Mundial Más Norteño 2026 and Ponte Nuevo Ponte Mundial.

Mexico

Message

At CODETUR, I directed art and developed Master Graphics for campaigns including Mundial Más Norteño 2026 and Ponte Nuevo Ponte Mundial. I also integrated AI tools into visual ideation, reducing approval times by 20%.

At GILSA, I managed regional advertising campaigns from start to finish and introduced quality controls and technical standards for graphic production.

At GIM (Grupo Inmobiliario Monterrey), I created visual identities and brand manuals for commercial developments. I also designed campaigns for restaurants, international Broadway productions at Showcenter Complex, and concerts, and coordinated on-site production for shows.

Earlier, I developed public health campaign graphics at Secretaría de Salud (Puebla), led design work at E3 Creativa and Axiomacero, and worked across branding, 360° campaigns, BTL, and large-format production. I use Adobe Creative Cloud, including Illustrator and Photoshop, along with After Effects and generative AI tools.

Experience

Work history, roles, and key accomplishments

Jefe del Departamento de Contenido Digital

CODETUR

Apr 2025 - Jul 2026 (1 year 3 months)

Directed art and master graphics for global campaigns, achieving 100% on-time deliveries and reducing approval times by 20% through AI integration. Supervised multimedia production and coordinated logistics for large-scale events.

Art Direction Master Graphics Brand Guidelines AI Tools Content Calendar Production Coordination Adobe Creative Cloud After Effects

Jefe de Departamento

GILSA

Jan 2025 - Mar 2025 (2 months)

Managed the full lifecycle of regional advertising campaigns, aligning them with commercial objectives and optimizing graphic production times through quality control and standardization.

Campaign Management Quality Control Graphic Production Standardization

Diseñador Gráfico Senior

GIM

Oct 2022 - Dec 2024 (2 years 2 months)

Created visual identity and brand manuals for multiple real estate developments, and designed campaigns for restaurants, Broadway productions, and concerts. Coordinated on-site logistics and supervised graphic production for global shows.

Brand Identity Brand Manuals visual communication Campaign Design Production Coordination BTL Large Format

Jefe de Departamento

Axiomacero

Nov 2019 - Oct 2022 (2 years 11 months)

Directed and executed regional advertising campaigns, standardizing technical production criteria. Designed web interfaces and corporate identity, collaborating with programming teams for website development.

Advertising Campaigns Web Design Corporate Identity Branding Collaboration

Responsable del Departamento de Diseño

E3 Creativa

Jul 2016 - Mar 2019 (2 years 8 months)

Attracted and closed new clients by structuring and presenting visual proposals. Increased audience reach for regional brands through BTL, point-of-sale, and digital campaign concepts. Recognized as national finalist in logo, packaging, and label design.

Client Pitching BTL Point of Sale Digital Campaigns Logo Design Packaging Design

Coordinador de Comunicación Visual

Secretaría de Salud

Apr 2012 - Feb 2015 (2 years 10 months)

Developed and implemented the graphic line for public health campaigns and institutional communication at the state level. Ensured visual consistency and supervised graphic production in print and mass media.

Graphic Design public health campaigns Visual Consistency Print Production