At Rosa Selvagem, I led the development and optimization of a Shopify store that became the brand’s main revenue channel, achieving +6% YoY growth while traffic and order volume scaled.
For Nutrador®, I built and optimized a localized Shopify store for the European market, achieving +26% YoY conversion growth through localization, currency adaptation, and performance-driven UX. I focus on beauty and wellness brands, improving conversion rates, checkout flows, and Shopify experiences; my work has contributed to projects generating over $50M in revenue.
