Open to opportunities

Mohsan Rafiq`

@mohsanrafiq

Message

I build high-converting Shopify storefronts, CRO experiments, and performance improvements for DTC brands and agencies.

Pakistan

Message

What I'm looking for

I'm looking to build and optimize Shopify storefronts and CRO experiments with ecommerce teams that value structured design handoffs, technical QA, measurable performance improvements, and consistent CET collaboration.

I've developed and optimized Shopify Online Store 2.0 themes for 50+ ecommerce projects at ApplePieBerlin, translating Figma designs into responsive Liquid storefronts, reusable sections, bundle systems, cart logic, and flexible content systems. My work has included improving one store's PageSpeed Insights score from 17 to 64 on mobile and 40 to 90 on desktop.

I've also led Shopify and A/B-test delivery for Labrigart.Design GmbH and Accelerated, turning CRO hypotheses into reliable variants across product pages, landing pages, upsells, navigation, and conversion flows. I work closely with design, growth, CRO, and account-management teams, handling implementation, tracking validation, QA, debugging, and go-live support for European ecommerce brands.

Experience

Work history, roles, and key accomplishments

Current

Senior Shopify Developer

Current

Apple Pie

Feb 2021 - Present (5 years 6 months)

Developed and extended Shopify Online Store 2.0 themes for 50+ ecommerce projects, translating Figma designs into responsive implementations. Improved performance and integrated various ecommerce applications.

Shopify Liquid HTML5 CSS Metafields Metaobjects A B Testing ABLyft Kameleoon Klaviyo Recharge GA4 Google Tag Manager Git GitHub

Lead A/B Testing Developer

Labrigart.Design GmbH

Aug 2024 - Jan 2026 (1 year 5 months)

Led Shopify development and A/B-test implementation across 20+ ecommerce projects, converting hypotheses into production-ready variants. Managed the technical experiment lifecycle and validated tracking.

Shopify Liquid HTML CSS JavaScript A B Testing ABLyft Crazy Egg CRO Trackings Debugging Git

Shopify & A/B Testing Developer

Accelerated

Jun 2023 - Dec 2023 (6 months)

Developed responsive Shopify pages and experiment variations from design files, implementing A/B tests and collaborating with design and growth teams.