Tudor Vasilescu

Led the end-to-end UX/UI overhaul of the primary marketing platform, modernizing visual standards and increasing conversion across core funnel paths. Designed flexible page templates and prototyped a high-fidelity AI-analytics web application for enterprise stakeholders.

Architected end-to-end digital experiences for diverse clients across SaaS and e-commerce, improving conversion rates through user research and usability testing. Managed cross-functional handoffs and established scalable design systems compliant with WCAG standards.

Led the end-to-end UX/UI redesign of the core web platform, modernizing visual standards and increasing component scalability. Architected a unified, tokenized design system and streamlined cross-functional dev handoffs.

Led UX/UI design for three HealthTech SaaS platforms, executing qualitative research and usability testing to present actionable insights. Created high-fidelity Figma wireframes and flow diagrams, accelerating design deliverable turnaround by 30%.

Integrated Design Thinking across the product development lifecycle for a drop-shipping SaaS platform, conducting user research and implementing data-driven UI improvements. Architected the complete UX/UI framework, driving top-of-funnel growth from 0 to 200 qualified leads per month.

Partnered with a cross-functional team to deliver MVP releases, designing information architecture, user journeys, and high-fidelity mock-ups. Authored comprehensive design guidelines and owned end-to-end UX/UI lifecycles.

Assisted senior designers with wireframes, user flows, site maps, and visual assets for client web builds. Gathered user feedback during research sessions to iterate on agency design solutions.

Master's degree in Public Relations and Advertising from the University of Alexandru Ioan Cuza in Iași.

Bachelor's degree in Sociology with a focus on quantitative and qualitative research from the University of Alexandru Ioan Cuza in Iași.