Open to opportunities

Raphael White

@raphaelwhite

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Driven digital marketing professional passionate about creating meaningful connections.

Nigeria

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What I'm looking for

I am looking for a role that fosters creativity and innovation, where I can contribute to impactful marketing strategies and grow within a collaborative team.

I am a driven digital marketing professional with a passion for creating meaningful connections and lasting impressions. My background in finance, technology, economics, and marketing allows me to leverage platforms like Google, Meta, and LinkedIn to craft audience-focused strategies. I prioritize understanding customer needs, using storytelling and engaging content to build trust and loyalty.

In my role as a Digital Marketing Manager at SpecSMART Eye Clinic, I successfully managed a $1,500 monthly budget, generating significant revenue through high-impact marketing strategies. I have a proven track record of driving organic growth through SEO and web optimization, as well as creating persuasive content that resonates with audiences. My commitment to excellence and continual improvement drives me to make a meaningful impact in any dynamic organization.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Manager

Current

Vision Plus Specialist Eye Clinic Ikeja

Oct 2023 - Present (1 year 8 months)

Managed Google Business Profile, Ads, and Analytics to enhance visibility and engagement, tracking key performance metrics. Expanded social reach through consistent, targeted posts and eye-catching graphics, boosting followers and engagement. Utilized Zoho for patient follow-up and customer relationships.

Local SEO Google Business Profile Google Ads Google Analytics Graphic Design Zoho Growth Marketing

Digital Marketing Manager

SpecSMART Eye Clinic

Mar 2023 - Feb 2025 (1 year 11 months)

Leveraged GA4 for data interpretation and insights, managing accounts and content across various platforms. Oversaw a $1,500 monthly budget, generating $11,000 - $15,000 in revenue. Designed and executed high-impact marketing strategies for the launch and growth of two new outlets.

GA4 Content Management Budget Management Marketing Strategy SEO CRM

Social Media Manager

Alagbafo Cleaning Company

Mar 2022 - Jul 2024 (2 years 4 months)

Developed and implemented social media and marketing strategies to increase brand awareness and online presence. Managed multiple social media platforms, including Facebook, Instagram, and YouTube, posting daily, resulting in a 50% increase in followers and engagement. Led paid advertising campaigns on Facebook and Instagram, optimizing budgets to attract new customers and growing monthly revenue

Social Media Strategy Content Creation Paid Advertising Community Management

Education

Degrees, certifications, and relevant coursework

University of Benin

Bachelor of Science, Business Administration

Completed a Bachelor of Science degree in Business Administration. Focused on core business principles, including management, finance, and marketing, to prepare for a career in diverse business environments.