Open to opportunities

Geiger Powell

@geigerpowell

I build memorable brand experiences across packaging, ecommerce, advertising, and retail.

I've spent 15+ years turning ideas into cohesive brand experiences across packaging, retail, ecommerce, advertising, and digital marketing. At Cirkul, I design packaging and marketing creative for a fast-growing national beverage brand, lead email production for 1M+ subscribers, and create retail and ecommerce experiences for Target, Wal-Mart, and Amazon.

My work at Cirkul included graphics featured in a Super Bowl LIX commercial seen by more than 127 million viewers, alongside high-volume digital advertising and social media assets.

Previously, I built Magnanimous Brewing's brand from the ground up, directing packaging, merchandise, digital marketing, and environmental design. I also shaped Cigar City Brewing through rapid growth, leading packaging, branding, marketing design, brand strategy, and product launches across national retail and distribution.

Experience

Work history, roles, and key accomplishments

Current

Senior Graphic Designer

Current

Cirkul

Jan 2024 - Present (2 years 7 months)

• Designed packaging and marketing creative for fast-growing national beverage brand.
• Led email production for an audience of 1M+ subscribers.
• Created retail packaging and ecommerce experiences across major retailers, including Target, Wal-Mart, and Amazon.
• Produced high-volume digital advertising and social media assets.
• Created graphics featured in Super Bowl LIX commercial seen by more

Packaging Design Marketing Creative Email Production Packaging Ecommerce Digital Advertising Social Media Graphic Design

Creative Director

MAGNANIMOUS BREWING

May 2020 - Jan 2024 (3 years 8 months)

• Built the Magnanimous brand from the ground up, leading all creative direction.
• Directed packaging, merchandise, digital marketing, and environmental design.
• Created brand systems that unified every customer touchpoint.
• Produced award-winning CPG packaging and marketing campaigns.
• Partnered with leadership on product launches and brand strategy.

Brand Building Creative Direction Packaging Design Merchandise Design Digital Marketing Environmental Design CPG Marketing Campaigns Brand Strategy

Digital Marketing Specialist

BarProducts.com Inc

Oct 2016 - Mar 2020 (3 years 5 months)

Specialized in digital marketing and design, creating marketing materials and digital designs. Managed projects and produced creative work including web design and advertising campaigns.

Logo Design Graphics Typography Web Design Marketing Materials Project Management Digital Marketing Design Video Marketing Campaigns Digital Design Creative

Creative Director

Cigar City Brewing

Mar 2011 - Oct 2016 (5 years 7 months)

• Shaped the Cigar City Brewing brand during a period of rapid growth.
• Led packaging, branding, and marketing design across multiple channels.
• Maintained brand consistency across national retail and distribution.
• Designed sales, event, merchandise, and promotional materials.
• Partnered with leadership on brand strategy and new product launches.