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Gayaney Vijayan

@gayaneyvijayan

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I turn marketing and business data into KPI insights, improved workflows, and practical digital growth actions.

Sri Lanka

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What I'm looking for

I'm looking for a data operations, business analytics, or marketing analytics role where I can improve workflows, maintain data quality, build KPI reporting, and grow my Power BI and SQL capability.

I've led digital marketing, training, and business activities through GVDS Pvt Ltd, using analytics, AI-enabled approaches, and practical communication to support learners and business needs.

At the International Digital Marketing Institute, I delivered hands-on training to 62 students across analytics, SEO, social media, content, and online promotion. I enjoy translating technical and marketing concepts into clear actions for people with different experience levels.

I'm building a Sales & Revenue Analysis Workbook in Excel, analyzing transaction-level data with SUMIFS, COUNTIF, AVERAGEIF, XLOOKUP, nested IF logic, and PivotTables. I validate totals, examine regional and product performance, and am extending this work into Power Query, Power BI, and SQL reporting.

Alongside postgraduate studies in Business Analytics and Digital Marketing, I'm focused on data operations, KPI reporting, data quality, workflow improvement, and human-data/AI operations.

Experience

Work history, roles, and key accomplishments

Founder | Digital Marketer | Digital Marketing Trainer

GVDS Pvt Ltd

Jun 2022 - Mar 2023 (9 months)

Led digital marketing and training activities, applying structured decision-making and business-focused communication. Supported learners and business activities through practical digital marketing, analytics and AI-enabled approaches.

Digital Marketing Training Analytics