At Housing.com, I built a demand-based prioritization model on Databricks that segments 200K+ projects into five priority bands. The top 3.5% guides content sequencing, enrichment, and GenAI-based refresh decisions.
I also designed a Content Health Score using ContentSquare engagement data, giving Operations an actionable KPI for each project page. After auditing 221K+ listings, I found parent-child mapping errors and built automated fix logic that resolved 71% of them.
At Physics Wallah, I contributed to a Lead Intelligence Model scoring 250K+ daily leads, increasing conversions by 15% and reducing time to conversion by 20%. I built the analytics layer for AI-driven calling and identified call-flow drop-offs that reshaped lead routing and counseling strategy.
At Physics Wallah, I used A/B testing to diagnose OTP-related signup friction, unlocking 20% growth on Android and 30% on Web. Earlier, at Trell, I increased campaign CTR by 50% through A/B testing and content optimization.
