Jiaying Zhu

I am an experienced trademark specialist with eight years managing trademark portfolios, enforcement strategies, cross-border consultation, and IP litigation in China, recently enhanced by an LL.M. in International Studies in IP Law and Data Law from TU Dresden. I have a proven track record advising multinational clients and leading complex trademark strategy initiatives, delivering tailored IP consultancy for large transnational corporations and ensuring compliance with domestic and international IP frameworks.

I excel at portfolio management, audits, evidence preservation, and coordinating cross-functional teams including investigators, paralegals, and external counsel to achieve favorable outcomes. I am committed to protecting clients' IP interests at scale, staying current with legal reforms, and translating strategic insights into practical enforcement and litigation plans.