At Nike India, I automated All-India retail metrics reporting by turning manual Outlook data extraction into an automated pipeline, reducing manual effort and enabling real-time report delivery.
I prepare weekly, MTD and YTD sales reports and track KPIs for business stakeholders. I also analyze store performance, customer and category trends, and funnel KPIs to inform segmentation and campaign decisions.
At Nike India, I pitch data-driven campaign ideas, including audience-specific and location-based concepts. I also support recurring data collection and follow-ups with internal teams and retail partners.
At OYEKALAKAR, I created digital content and campaign creatives, tracked social media performance, and supported brand and growth strategy. I also ran email campaigns and managed client communication and follow-ups using CRM practices.
